Denim vs the Activewear Industry Editorial on Denimology
I’ve been doing product reviews on Denimology for a little over a year now, but technically I am a “contributor” meaning I can provide just about any other kind of post as well! I didn’t write as many editorials as I could have, because I was also managing this blog on a day to day basis. Now that I’m posting three times a week here, and am a Brand Relationship Manager at Denimology, I’m trying to contribute to both as equally as I can. However, it’s tough to spend a lot of time on a post there, and not want to share it here! As mentioned in many of my previous posts, there’s been a growing trend in leggings, sweatpants, and other active/loungewear being worn in place of jeans due to the perceived lack of comfort that jeans provide. I don’t get this at all…so I decided to write up a post about it explaining why I find this silly! Here we go…
Denim was originally created for the working man…designed to be tough and last through years of abuse. Comfort and fit wasn’t initially a big focus. Eventually, denim shed that image and became a closet staple, as fashion-savvy men and women realized how versatile it is and the penny pinchers among us caught on to its durability. For several years now, beginning in the early 2000s, denim hit the premium market, coming in a wide range of fabric blends, washes, fits and styles, and became known as the perfect asset to the fittest derrières everywhere as well as a status symbol. However, it still seems as though denim has not lost its traditional image, as lately more and more people are ditching jeans for a more comfortable alternative: activewear and loungewear, thanks to brands like Lululemon creating a new trend of fashionable gym clothes being worn as street wear. Other popular lifestyle brands are catching on, creating stylish sweatpants, leggings and joggers, which are being snatched off the shelves at a crazy rate. The premium denim industry has long since expanded beyond the traditional jean, creating fabric blends with tencel, lycra and spandex…and many of these blends don’t even feel like denim anymore, yielding impressively comfortable jeans that move with you, can hang with you on a long, otherwise uncomfortable flight and don’t bag out over time. Some of these fabric technologies already existed long before this activewear trend, but many premium brands out there have pushed higher production of jeans that implement them as a response to it. It’s certainly an era of denim vs the activewear industry in the fashion world!
After doing so many product reviews for Denimology, and discovering so many ridiculously comfortable yet flattering denim specimens, sometimes it baffles me why, after this barrage of incredible, supersoft denim technology on the market, jeans are still seen as “uncomfortable.” Could it be because these comfortable exceptions are primarily within the premium denim industry which is too high of a price range for most? Could it be because for the average person, premium denim is more of an “insider” thing and isn’t found in most of the stores that people frequent for their jeans? I know for one thing, when I mention how many jeans I own to those who just see jeans as a basic item, I get a lot of stink eye…but then when I explain some of the amazing things I’ve seen in the industry lately, those same people suddenly seem to understand (at least a little) and are surprised by how big the industry really is, and most have never even heard that what we do here at Denimology is even a thing! Either way, I just wanted to showcase some of my favorite examples out there that should have changed the way people see denim a long, long time ago!