British Label Blaak Releases Crystal Infused Jeans
I can’t stress this enough: The denim industry never ceases to amaze me. I mean, I’ve come to a point where I can see where jeans that warm you, jeans that don’t stain, jeans that protect your identity, and maybe even scented jeans might be useful (if not just fun), but what’s next? OK, I’ll admit I’m kind of fascinated by the idea of crystal healing…even if it’s a farce (which I won’t claim or try to disclaim), I’ve always been drawn to them ever since I was a child. They aren’t only pretty, but some I feel some strange sort of vibrational connection with. Call me new-age, crazy, a hippy, whatever, I don’t care…but I absolutely LOVE them and I do find them to be an aid in meditation, whatever the truth about them might be. So, combine that with my love of denim, and what do you get? I have to say, I’m still kind of dumbfounded about this. Ready? Crystal-infused denim. Yeah, you heard me right. British brand Blaak now has a men’s line (please please pretty please release a women’s line soon, guys?) of jeans with the beautiful Lapis Lazuli sewn into the waistband to help wearers feel more centered and aid in healing them with good energy.
Blaak goes way back to 1988, according to WWD, presenting ready to wear lines through several Fashion Weeks through London and Paris from 2008 to 2011. Now, Aaron Sharif states “Over the last two years we have been researching the amazing world of crystal healing, and have developed a way to apply the power of specific natural semi precious crystals to our jeans. Without shouting on the outside our 5 pocket denim is simple in silhouette, minimal in hard wear, and with discreet stitching. The secret lies in the mind blowing science which is happening inside, leaving only the wearer in the know, Lapis lazuli makes you feel more grounded.” (WWD). The brand’s website is to be lauched at the end of May, and I can only hope that there will soon be a women’s line. I am in love with this idea, pseudoscience, science, speculation, WHATEVER you’d like to call it, I’m all ears!
Lapis Lazuli. Image: cartim @ DeviantArt
We started with lapis lazuli because it opens up your communication and it allows for you to find your true purpose in life. It’s a confidence builder.” -Aaron Sharif (Source: Style.com)
I am fascinated by the fact that this concept took two years to figure out, according to an article on Style.com. I could only imagine! They will initially be available in three washes: indigo, black, and over-dyed black. Apparently, these crystals are safe from the jarring motions of the washing machine and will last you years of wear.
Visit Blaak’s website, to be launched at the end of May, here!