New Eco Friendly Denim at Joe’s
These are definitely the days when everyone has sustainability in mind…and over the last few years denim brands have been answering the call, with issues like carbon emissions and water conservation being more pressing than ever before. Some of my favorite brands already have set some awesome eco friendly standards, like DL1961, Level 99 and Parker Smith, prAna, and even Patagonia, for example. Those examples have been well-heard, and another big favorite of mine, Joe’s has released a new eco friendly denim line for women and men! The women’s end includes a few gorgeous versions of the mid-rise Icon Flare, high rise Siouxie Ankle Skinny, The Vixen Ankle Skinny, the mid-rise Icon Skinny, the straight-leg Cigarette and of course, the also-new and technologically innovative #HELLO jean which helps you keep your mobile phone charged on the go! Just in time for Fall, five of these nine styles come in very pretty shades of grey, which always look so good under tall boots and are such a great closet staple (they look amazing in any monochrome, minimalistic look and help colors pop!). I am so glad to see Joe’s doing this and I hope this becomes standard for their entire line soon!