New Denim and Blues from AEO

New Denim and Blues from AEO

American Eagle Outfitters is one of those brands that I feel has grown up along with me. They’ve been a favorite since all the way back in my early college days! Back then, most of what they carried seem to be catered specifically to the college student, but they’ve done something that not many other lifestyle brands have done: been willing to change, stayed attentive to consumer demand and kept up with some amazing innovations, especially with their denim and the introduction of their one-size-fits-all brand Don’t Ask Why. They’ve grown way beyond their current age boundaries and now offer pieces for any stylish lady to wear. I remember when I was just getting into denim, I wasn’t all that fond of theirs (I was instead obsessed with their sheer tees back in the day) due to the fact that much of it seemed so-so, and didn’t fit me all that well. Now, they’ve payed attention to what the best premium brands in the industry were doing, especially when it came to competing with the athleisure industry. AEO jeans have come a LONG way, and I have to say if there was one non-premium brand I wear, this is it. In fact, sometimes I feel they have crossed into the premium realm, and with the release of their amazingly soft, stretchy, and shape-keeping Denim X line in 2014 they pretty much solidified their place in the premium denim market. This line has since expanded into several sub-collections and from what I’ve read, AEO is doing incredibly well compared to most other lifestyle brands who were hit a LOT harder by the economy, and will be here to stay for a long time. AEO’s new denim additions stick with the high vintage denim demand, almost looking like something out of RE/DUN! The distressed boyfriend has been a huge looker since Spring and AEO knows the trend is not going anywhere fast. The same goes with flares and denim shirts. Along with their new arrivals come a few non-denim pieces with a very denim appeal like sweaters and pullovers, a super cute lace up denim dress, a chambray skirt, and of course, they stuck with their tried and true denim shorts. I grabbed my favorites from these new arrivals and listed them below!

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Resolution Worthy Activewear from Shopbop

Resolution Worthy Activewear from Shopbop

Resolution Worthy Activewear from Shopbop

Happy New Year everyone! It’s back to the grind for me…and back to my usual blogging consistency! I don’t really do the resolutions thing, as I tend to find what makes me happy and feel fulfilled and keep it up through the year. But, why not have a good reason to start fresh on your goals? As someone who frequents the gym and enjoys running (and overall does my best to stay fit for the sake of my sanity), one of my favorite apparel categories to shop is activewear. Over the years, I’ve enjoyed the explosion of awesome prints and designs on the market, especially this year when activewear stepped up and became a direct competition for denim as everyday wear. I usually stick to the tried and true, well known activewear brands, like Puma, Asics, and Fila, but Shopbop is always pumping out gorgeous and super innovative pieces from top quality apparel designers such as Mara Hoffman and Zara Terez. Of course, these brands overlap the activewear industry, so it makes sense, but each piece is totally representative of their respective designers. For the new year, Shopbop has released a new activewear line to make keeping our resolutions to get fit or stay fit a heck of a lot more fun (and stylish), and I was just admiring ALL OF IT! So I figured I’d put together my favorite pieces here, from both premium contemporary brands such as the above stated, as well as a few of my favorite yoga and legging brands like Onzie! Whether or not these are prices you enjoy, they are fun to look at…and I know activewear is definitely one of those categories where “you get what you pay for” holds true since this unique type of fabric has a pretty hefty job: to keep you dry, provide support and compression (in some cases) and last through years of workouts! I’ve learned this many times from my own experiences. But either way, enjoy, I hope you like them too.

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