Image: MOTHER
Celebrity collaborations with denim companies are nothing new, and add a cool leg-up to any existing marketing campaigns. Many may say it also adds some credibility to a brand, but I always see it as a fun way to see a brand’s product in a different light, depending on the celebrity’s personality. Every year these partnerships pop up and go through the usual motions, but for me, of course, it means something entirely different if there’s some kind of charitable initiative involved. My favorite so far has been the Pharrell Williams collaboration with G-Star RAW for RAW For the Oceans, a campaign put together to reduce the size of the “Great Pacific Garbage Patch” by collecting and recycling much of that floating plastic to create a pretty awesome apparel line. If you’re a denim fan, you may have already seen ads for Victoria’s Secret supermodel Miranda Kerr’s capsule collection with MOTHER denim, which she rocks flawlessly (not surprisingly). However, there’s something a little extra special about it to make it even more sweet.
