Image: Shopbop
I remember when colored denim first popped up in the premium market, somewhere in the mid to late 2000s. It definitely seemed like a reasonable next step in a trendy sense, but this was still in the relatively early stages of the days of premium denim, when skinny jeans were still working on grasping a hold on the market. The super stretchy fabric technologies used widely today weren’t quite around yet and bootcut styles were still pretty darn popular. At the time, it seemed consumers were more interested in what brand insignia was displayed across their behinds rather than fit, feel or wash, but that’s not to say those weren’t important selling points. From my memory, when celebrities were first seen wearing colored denim, a lot of people weren’t quite ready for it yet. Nowadays, more and more people crave simplicity and well fitting pants regardless of the brand, and seem to be more willing to have fun with color, especially now that a lot of style influences from the ’90s have returned, thanks in part to the booming festival fashion market with the younger crowd.
