If you’ve been reading my blog for long enough now, or paying attention to the increasing awareness and numerous brands that have stood up to make a change in apparel manufacturing, you might already know about how dirty of an industry it can be. From CO2 emissions to water usage to fabric waste and so much more, players within the fashion industry have a lot of work laid out in front of them to clean up their act. I’m so glad, however, that this isn’t such a hard concept to grasp anymore, since as mentioned, more and more brands are either working on it or have already revamped their practices. Reformation is one of those brands and it’s about time I give them a proper shout out!
I think by now we’re all aware of the problem that is our global dependence on single-use plastic, and how our efforts to recycle aren’t quite going as well as expected. Most ends up in landfills, and our oceans, creating more problems than we know how to fix with our rapidly growing population. I’ve been stoked to see several companies stepping up to help fix the problem, like G-Star RAW with RAW For The Oceans (which is a line of apparel made from plastic taken right out of our precious waters), Threads 4 Thought and Teeki (both manufacture active apparel made from recycled plastic bottles) and Free Bella (swimwear made from…you guessed it, recycled plastic bottles). Now much-loved, size-inclusive brand Madewell has jumped into the mix with their own line of swimwear made from recycled plastic bottles, called Second Wave.
I’ve reviewed a lot of different things over the years…jeans, tank tops, a candle…but never undergarments (actually I just realized I haven’t even reviewed shorts yet). But I’m all for covering anything that’s cool in some unique way, especially if it is environmentally conscious. That last link for the candle was from a company (Hemp Blue) that also creates hemp jeans (surprise surprise), and I’ve written about a lot of companies that use hemp in their manufacturing. I was recently contacted by another one, WAMA Underwear.