
Image: J Brand
The fashion world is becoming more and more conscious of the importance of shopping sustainably, even though fast fashion still seems to be going strong. It’s an interesting paradox, but I’m glad to know more and more brands are realizing the need to be better. Denim is a dirty industry, considering the immense water usage and toxic chemicals needed to create those beautiful lived-in fades and feel that we are always looking for in the perfect pair of jeans. However, the tide is changing. I’ve written about many of these companies, but J Brand is one that has made some pretty impressive strides over most of them. This awesome brand has just taken a huge step further with their Spring 2020 sustainable jeans collection!