Image: TOMS.
There definitely has been a huge surge in brands taking the sustainable route, and I’m obviously happy to see it. I realized I hadn’t written much about charitable brands lately, as it seems the eco-friendly train is the one to hop on these days. Because of that, I realize and worry that maybe the term “sustainable” has become a bit much of a marketing buzzword, but at least I can trust some brands who take on both avenues out of the goodness of their hearts rather than simply hopping on the latest trends to stay afloat. I’m sure most of you have heard of TOMS, the footwear company known mostly by their humanitarian efforts, whether it be donating a pair for each purchased, supporting artists in Haiti, supporting Nepal, helping shelter animals find homes, giving the gift of sight or contributing to the cause of clean water for everyone around the world. TOMS has just taken another step forward with a new eco friendly footwear collection, called earthwise™.
