The sustainable denim industry is kicking it lately! I suddenly have so many items I want to share with you all here, and I’m considering posting twice a week on occasion when I find time in my schedule! I’m happy to see a lot of organic cotton or hemp jeans being released, as well as better manufacturing processes (less toxic dyes, less water, etc), but now that knowledge is growing that this is a necessary thing, and consumer demand for sustainable apparel is increasing, it’s interesting watching companies push it forward even more. I’m sure the idea of biodegradable denim isn’t an immediately enticing thought, but think about it: globally, we humans manage to create about 92 million tonnes of textiles waste. Biodegradable doesn’t necessarily mean “break down after a few wears,” but rather created with more plant-based materials that won’t sit in landfills for several lifetimes, like plastic does for example. One company that is taking it to that level is AG Jeans, with their new biodegradable denim capsule collection.
I’ve noticed it totally seems there has been an explosion of sustainable production within the apparel industry since Earth Day last month (or at least more coverage), and I’m excited to have a bit of a stockpile to share for awhile now. Today, I’ll start with a release from a well-known, loved brand that’s been a solid leader in denim for a long time, and just so happens to have released a new line of denim for the summer. I know jeans aren’t necessarily the first thing we grab when it gets hot outside, like it has been lately, but I’m reminded of a style by Joe’s Jeans back in 2015 that was actually designed to keep us denim fiends cool. 7 For all Mankind also has a lighter weight style with their b(air) line, as did Mavi with Mavi Gold Feather. It’s not an entirely new concept, but lightweight summer denim is such a must for those of us who don’t like ditching our beloved jeans, and Madewell has just put together their own collection with a cool sustainable kick.