Abercrombie & Fitch Revamps their Denim Collection

When it comes to denim, I’m sure Abercrombie & Fitch really hasn’t been on anyone’s radar lately. I realize it’s kind of had a tarnished image in the media over the years, but I really have to say, their denim has been some of the best fitting I’ve ever tried. Every time I walked by my local store, its constant sale signs on the front windows showed the sign of a struggling retail market, as well as brand image, and although I know every brand has to learn its lessons to stay afloat in the competitive fashion industry, I still hoped it could make a turnaround. When I was in high school, this brand was a bane of my existence…as I was definitely not one who cared about status symbols or felt like I “fit in” with the “preppy” crowd that always strutted around wearing A&F, so in a way it did not leave a good impression for me on the get go. However, as I eventually became obsessed with and more educated about denim, I realized just how underrated their jeans really were.

Fortunately, tough times can be just what a brand needs to grow and be the best it can be…some always seem to figure things out and move with the tides, like American Eagle Outfitters. I’ve watched and been a fan of that brand for so long, and it seems they’ve never missed a beat with their near-premium denim line which was revamped many years ago as the industry grew and evolved. Abercrombie & Fitch appeared to attempt to hold on to their image and demographic for much longer, reluctant to change, until it was apparent it had to be done. I just hope it isn’t too late! It’s been fifteen years since the brand gave its denim line an overhaul, and honestly I am liking what I am seeing here! Gone are the jeans emblazoned with signature Abercrombie & Fitch stitching (which I really had no problem with to begin with since it was modest enough) and in are some beautifully classic styles with a wide variety of washes and cuts to fit more of the current denim trends. The brand focused its new collection on the Simone High Rise Skinny, Harper Low-Rise Skinny, Ames Low-Rise Slim Boyfriend Jean, Harper Low-Rise Bootcut and the Annie High-Rise Girlfriend, each in different levels of distressing, inseams, washes and detailing (like undone hems)! Abercrombie & Fitch, at one time, was made to offer more practical clothing back in the 1890s (even more in the outdoorsy sense, hence the moose), and perhaps they are attempting to return to their roots, in a modern way.

Here are my favorites from Abercrombie & Fitch’s denim collection! I can’t wait to try a pair.

Prices for Abercrombie & Fitch’s new denim collection are in the $70-$90 range, but right now many styles are on sale for $39! Now’s the time to bite!

Shop the collection here.

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