adidas by Stella McCartney
If you haven’t yet noticed, there’s been a recent shift in fashion and style preferences lately. Activewear and loungewear are slowly taking over the market, even starting to give denim a run for its money! Workout attire has always had a cute, stylish side, but only now has it somehow become so cute and stylish that many are opting to wear it out on the town or even to work in place of their usual garb. I’ll agree that it’s definitely comfortable, but I know personally through all the jeans reviews I’ve done with Denimology that the denim market long ago had introduced softer-than-soft versions of their best selling products which definitely lean more into the legging realm, so honestly I don’t really understand the “jeans are too uncomfortable” thing going on lately…anyhoo, I digress. Don’t get me wrong, I am a workoutaholic and I LOVE stylish activewear! I’m not really big on Lululemon. I don’t really know why, but it hasn’t caught on with me, even though we just had a store open in town. For working out, I always go after the tried and true (and already pretty stylish) brands: Under Armour, Adidas, Asics, Puma…you get my drift. But it’s interesting now to see high end fashion brands collaborating with these sports brands. Case in point here…adidas and Stella McCartney! How cute are these pieces? I love how they definitely aren’t too cute to sweat in, and actually make me want to go on a long run or hit the gym even more than I already enjoy to, because it’s always more fun to work out with a little flair. So this stuff instantly grabs my attention…two of my favorite things in one: fitness and fashion!
Stella McCartney is no stranger to fashion obviously (but I thought I’d say so in case of those who aren’t aware). The designer was born in London and worked with big brand Chloe for awhile, starting in 1997, as their creative director in Paris. She showed her first collection in 2001 and the rest is history. Her pieces glow with a sense of femininity, and some might like to hear she uses no fur or leather in her designs, as she is a vegetarian. I have no problem with leather, as it’s mainly a biproduct, but fur? Thank you Stella! She also works with a barrage of charities. Adidas probably needs no big introduction, as they’ve dominated the fitness and street fashion industry for long enough. The two have been working together since 2005, not just on workout wear, but also winter sports, cycling, tennis, swim and even surf apparel.
Most of the tops have bottoms that match, and the collection also includes underwear, shorts, sports bras, bags, beanies and shoes. I picked out everything I would either wear or that I thought just simply looked cool. I’ll have to keep my eyes on some of these…I’m digging the Studio Long Sleeve Tee, and the shoes below!