G-Star RAW Unveils their Most Sustainable Jeans Ever

G-Star RAW Unveils their Most Sustainable Jeans Ever

Image: G-Star RAW

I’m so happy to see the huge strides being made for sustainability in the denim market! Awareness is growing, both with consumers and brands themselves, about how important it is to reduce the toxicity and wastefulness that is inherent in garment manufacturing. Denim is a nasty process, from the pesticides used in the cotton to the toxic chemicals and water wasted in the wash process that makes those pretty fades we love when we shop for the perfect pair of jeans. G-Star RAW has been one of the leaders in the industry. They’ve worked with Pharrell Williams a few years ago to convert plastic floating around in our oceans to beautiful apparel, created a documentary with i-D illustrating the impact of plastics consumption on our oceans, and created a collection of jeans using only natural dyes. Continuing to plough forward full steam ahead, the brand has now unveiled a collection featuring their most sustainable jeans ever.

The the Elwood RFTPi and the D-Staq RFTPi are two of G-Star RAW’s most iconic models of jeans, which were chosen to represent this groundbreaking release. By partnering with DyStar and Artistic Milliners, G-Star RAW has managed to come up with the cleanest indigo dyeing technology on the planet. Pre-reduced indigo is mixed with an organic liquid-based agent that nixes the need for Sodium Hydrosulphite, which is usually used inthe dyeing process. This means they are now using 70% less chemicals, 15% less indigo, and zero salts and sulphate bi-products, which also means all water used is reusable! G-Star RAW also worked with Saltex to wash and manufacture these products in their factories, using renewable energies and sustainable practices to allow for 98% of the water to be recycled and 2% to be evaporated naturally. No water is dumped! After the wash process, all jeans are hang-dried in the Saltex factory, which saves 85% energy.

This new sustainable denim collection from G-Star RAW is also made from the world’s first Cradle to Cradle Certified™ Gold G-Star denim fabric. This certification is “the most rigorous certification in the world, critical to the next industrial revolution already on the way.” As stated from the brand, “With GOLD in material reutilisation, renewable energy, carbon management, water stewardship, social fairness and PLATINUM in material health, we achieved the first ever overall GOLD Certification for denim fabric in the world.”

All garments are also 98% recyclable! Jeans usually are difficult to recycle due to the zippers and rivets being complicated to remove. All zippers on G-Star RAW’s latest collection were replaced by eco finished buttons, and no rivets are to be found on any of these pieces. And of course, every item in this collection was made with 100% organic cotton. This means it is not only better for the environment in terms of pesticides, but it also requires 91% less water, 62% less energy, and produces 46% less of a carbon footprint.

These is all so incredible strides on its own, but G-Star RAW didn’t stop there. Details totally matter here! Instead of leather on their traditional brand labels, they used yakron patches made from responsibly sourced paper (FSC certified). The care label inside the garments are made from recycled polyester. Even the tags are FSC certified. I’m sure you’re familiar with those plastic bags that garments always come in when they are shipped to you. Well, those have been eliminated here, and all shipping boxes are FSC certified as well, made from responsibly sourced paper.

Here are just some of the beautiful denim pieces available from this new release!

G-Star RAW Unveils their Most Sustainable Jeans Ever - Promo

Image: G-Star RAW

Shop the entire collection of G-Star RAW’s most sustainable jeans ever, here!

Learn more of these amazing developments in more earth-friendly denim production on the brand’s interactive guide here, which also helps educate you on how to take good care of your garments so you can minimize waste and thus contribute to sustainability yourself.

Dark Alternative Clothing with a Conscience by Helvak

Not all black clothes are alike..at least, if the designers really know what they are doing and have a strong creative license. Just like with jeans, I like seeing all the amazing creative things you can do with something that most people see as “bland” or “simple.” As someone who isn’t a fan of bright colorful clothing (just on myself, I love watching other people be as colorful as they desire), I appreciate all the amazing independent apparel brands I’ve discovered that know how to make dark clothing anything but basic. It can be tough to run across these, so I get pretty excited every time I find one. From Marigold Shadows to Marcellamoda to Siskatank and even styles from Carbon38, these are some of my favorite types of shops on the internet. Most are overseas in Europe, but when I find one here in the states, it’s a special treat to me. This time, I’ve run into Helvak, a vegan brand self-labeled as “stealthwear with a conscious.”

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New Environmentally Conscious Activewear from H&M

New Environmentally Conscious Activewear from H&M

Image: H&M

I know, you’re probably all sick and tired of hearing about activewear. After all, it’s proven to be a fairly trendy—and thus lucrative—business, so it seems there are new companies popping up every day trying to cash in on the trend. However, H&M isn’t quite new to activewear. I bought some of theirs way back in 2006 once on a trip to London, when I realized that yes, I still had the urge to go on jogs even though I was on sort of a vacation…so I went shopping for the cheapest workout clothes I could find. I still wear those items today, and am surprised how long they’ve held up. Over the years I’ve moved to purchasing from tried and true active brands like Puma, Lolé, and Under Armor, but I’m still always curious what brands that don’t cater primarily to the activewear market come up with in that department. H&M isn’t completely new to sustainability, so it’s no surprise that on December 28th of last year, they released a collection of eco-friendly activewear!

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Earth Friendly Swimwear by Free Bella

Earth Friendly Swimwear by Free Bella

Image: Free Bella. Pictured: The Raquel Top

I know it’s still cold out there…but just wait, summer will be here before you know it! If you’ve been hitting the gym or pavement with new resolutions in mind for the new year, you’re probably already anticipating it. One of the best ways to keep yourself accountable is to start your shopping early for your new favorite swimsuit! Either way, it’s always fun to stock up on new swimwear every year, but sometimes it’s hard to know just which brand to shop for. Swimwear can be expensive, and if you’re me, you’d prefer those dollars to run the extra mile in the sustainability department. Introducing: Earth friendly swimwear by Free Bella.

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Holiday Break Recap and Favorite Remaining Sales

Holiday Break Recap and Favorite Remaining Sales - Joe's

Image: Joe’s Jeans. Shop through 9pm PST 11/29/2017.

I’m sure it was easy to gather I was M.I.A. because of this past holiday…I figured Thanksgiving would be a great time to take a bit of a break and focus on family and relaxation for a bit. While there were a ton of sales floating around that I usually enjoy posting about, I really didn’t feel much up to it this time. As much as I absolutely love supporting some of my favorite brands, especially the smaller ones, I feel we as a society have placed too much of an importance on holidays for the wrong reasons over the years. It’s funny as a blogger, trying to keep a healthy outlook on consumerism when sometimes it seems that’s all that a style blog is about. But as I’m sure you know by now, I have a true love for all of the amazing advancements in denim as well as the hard-working independent brands that strive to create a more sustainable future and live off their creative passions. Family and time off is also incredibly important, and sometimes it can also be a challenge for me to keep a healthy balance. When I find the opportunity, I realize the need to take advantage of it, and I do!

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Sustainable Wearable Art by Sacred Geometrix

I always say, for every favorite jean there’s a favorite tee to go with it! I love collecting graphic tees almost as much as I love collecting denim. Another one of my favorite vendors I found at the Global Eclipse Gathering was Sacred Geometrix, a brand that features beautiful designs based on sacred geometry, on tees that are made from bamboo, organic cotton, and/or recycled materials. Since we spent a lot on this trip, I held back on spending any money at the vendor area (a huge accomplishment for me, but then again I did splurge at Lucidity Festival earlier this year). However, I had to get one of their tees: the ‘Manta Rays‘ tee in grey (seen below in black). Too freaking cute! Also cute, were handmade organic cotton crop tops with geometric prints (such as this one) that are great for yoga or festivals, but I’m focusing this post on the beautiful screen printed tees (and scarves) featuring totally unique designs that I found at this vendor’s tent.

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On Trend and Sustainable Denim by Reformation

I am so excited to share yet another new sustainable denim line with all of you! Here’s the spiel again: the clothing industry is quite dirty and wasteful, especially when it comes to denim. Think of the land, water, and pesticides needed to grow the cotton, the water needed to wash the denim and the chemicals used to create those beautiful worn washes and finishes we all love. According to Forbes, 1,500 gallons of water is used just to create one pair of jeans, and a whopping 450 million jeans are sold in one year in the United States. You can do the math.

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Limited Edition Artist Tees by Alternative and Atlanta Artists

Limited Edition Artist Tees by Alternative and Atlanta Artists - Tee

Image: Alternative.
ArtsATL Artist Series Limited Edition Graphics T-Shirt featuring the art of Caomin Xie.

When it comes to fashion, sometimes less is more. That’s why I’ve been a fan of Alternative for quite some time. This well known Atlanta-based brand has excelled at creating some of the most soft wardrobe essentials in the industry. Their mission of providing “that soft, lived‑in look and feel of our favorite vintage tee” has helped them land themselves on numerous celebrities and influencers alike, as well as style and comfort-conscious folks like you and me. But of course, it definitely helps that they are also one of the most well known sustainable brands out there! Over 80% of their products are made with either recycled or organic materials, and everything is manufactured under sustainable and fair labor practices. They also have implemented a G2 wash, which allows them to use 60% less water, and non-toxic dyes are used for all of their vintage-inspired tints.

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Sustainable and Organic Denim and Apparel by Kuyichi

Sustainable and Organic Denim and Apparel by Kuyichi

Image: Kuyichi

The times they are a’changin’! By now it’s probably no secret that the apparel industry is a fairly dirty one—especially denim. Those pretty denim washes you love take up a lot of water, and oftentimes toxic chemicals. Cotton can contain pesticides, and take up large amounts of land to grow. More and more brands every year are adopting more organic and sustainable practices as the style industry continues to make a huge shift in awareness and manufacturing practices. It makes my heart so happy to see!

I’ve written about several eco-friendly denim lines so far, like Everlane, Sonas, Tortoise and Patagonia, as well as already well-established brands that have improved their production methods, like Joe’s and True Religion. I also did a summary in honor of Earth Month in April of 2015 of a bunch of other eco friendly denim lines. One of the brands I highlighted was Kuyichi, which continues to make awesome strides in sustainable fashion.

Kuyichi got its name from the Peruvian god of the rainbow who brings color into society. They are a Dutch denim brand which started the “organic revolution” by being the first to create organic jeans, sourced from Tanguis cotton from Oro Blanco in Peru. After witnessing the polluted and poverty-stricken cotton industry in Peru in 2000, the brand’s founders were motivated to make a change. Since jeans are the most common product created with cotton, they founded their journey by creating 100% organic cotton denim. Kuyichi also takes social responsibility seriously, working to improve manufacturing conditions in the industry. The brand also now incorporates recycled materials into their product lines, and releases sustainability reports every year which also includes information about their suppliers and code of conduct.

As I’m sure you know, fast fashion is insanely wasteful, both in quality and the idea that new clothes must be purchased each season. Kuyichi prides itself in supporting the “slow fashion” movement, creating timeless denim pieces that keeps its value all year, removing seasonal collections from its product offerings. In 2016, Kuyichi made a new start by bringing in four new owners, one being Dutch Televison host Floortje Dessing. This awesome lady knows sustainable fashion like the back of her hand, as she is the owner of two ethical fashion shops in the Netherlands since 2006 called Nukuhiva. Kuyichi also takes a step further in 2016 with their jeans by stopping the use of leather as brand patches, and instead using jacron which is a very durable material made from recycled paper.

Kuyichi is definitely a brand to keep your eyes on!

“We started the organic revolution as being the first brand to produce organic jeans. Along the way we realized that our collection is timeless and keeps its value. We started loving the concept of slow fashion. A beautiful pair of jeans keeps it’s value. That’s why we have let go of the season collections.”

“Kuyichi uses organic and recycled materials. Our collection is made of recycled denim, recycled PET, organic cotton, organic linnen and Tencel. All the cotton we use is GOTS certified.”

“At Kuyichi we believe in taking environmental en social responsibility for our actions. This includes more than making just good products at the right price. We want to give a positive impulse to the garment industry by choosing organic and recycled materials. We select our suppliers with care and want to improve conditions in this industry. Since the beginning of Kuyichi in 2001, this has been the core of our company.”

Sustainable and Organic Denim and Apparel by Kuyichi - Violet Tee - Gita Sweat Image: Kuyichi. Gita PLP LS Sweat[/caption]

“OUR name KUYICHI is derived from the Peruvian god of the rainbow who brought color in society as well. Why Peru? The first organic cotton we used was Tanguis cotton from Oro Blanco in Peru.”

Shop Kuyichi at their website here, or shop a few other denim options from the widget below:

The New Eco Friendly Denim Line from Everlane

The New Eco Friendly Denim Line from Everlane

Image: Everlane

It can be pretty hard to search out eco friendly apparel brands out there in the sea of fast fashion retailers, but it’s finally beginning to get easier. More and more well established brands, whether they have already staked their claim in the premium denim market or not, are realizing the importance of sustainability and environmentally friendly practices as awareness slowly but surely grows. Everlane is one brand I’ve had my eyes on for awhile, as a brand that provides modern, classic and mature wardrobe staples. Denim has never been part of their lineup, as denim is usually a very dirty industry. Creating those beautiful washes we love uses a lot of water, and often releases dangerous toxins into the environment. However, Everlane stayed true to their values and finally found a way to add a denim shop to their expansive collection of apparel for both women and men.

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