Reformation Brings Eco Friendly Style to Shopbop

When browsing for new denim or checking out what’s new in the world of style, Shopbop is always one of my top online destinations (next to Revolve). They always have fresh pieces and although I can’t always be spending that kind of money, I appreciate quality and the artistry that comes from these designers. However, you know me…I’m always wanting to peruse new sustainable brands or items first. Since there’s no actual category on Shopbop for that, I have to do my research beforehand. That is why I compiled five great eco friendly brands available on Shopbop for a post here not too long ago for others who might be wanting to shop more consciously. It comes as no surprise that I know several sustainable brands already, but not all of them are available as options at these popular shopping destinations. Reformation is one of those awesome brands that has been on my radar for awhile now (I’ve written about them twice, once in 2017 and another time this year), but they are almost exclusively available from their own website. So, I’m happy to see that they are now becoming more available to discerning customers, and I’m happy to now say that Reformation brings eco friendly style to Shopbop!

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A Day on the Beach in Festival Wear

It’s finally getting a little warmer here in California, but the cool air and drizzles are still hanging around for a bit! That’s all fine with me, since the green hills are always so fleeting (and already starting to turn brown again) and who knows what this summer will bring. In an attempt to get out of the house more and enjoy the outdoors a bit more, my hubby and I acquired a few kites and went out to Morro Bay for a little sunshine last weekend!

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New Eco Sustainable Denim Styles from J BRAND

I get so excited seeing more of my all-time top favorite denim brands doing their best to go sustainable! For those who don’t know, denim has been such a guilty pleasure for me—I love denim, but the manufacturing process is quite dirty. It takes a ton of water and chemicals to get those worn-in fades we all like so much, and then we get into the pesticides used with growing the crops and the amount of land that is necessary to produce all the cotton needed. Joe’s, Patagonia, Reformation, Liverpool and Everlane are all brands that are revamping or have revamped their production to help support a healthier planet. In 2018, J BRAND released their first ever sustainable capsule collection, and they’ve just followed it up with another big step!

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The Nomads Hemp Wear Spring/Summer 2019 Collection

I’m sure you’ve spotted a little incessant brand loyalty here and there throughout my posts by now…there are definitely those brands I’ve discovered while running this blog that I’ve consistently been impressed with to the point where I don’t ever think I’ll ever stop writing about them. Some brands come and go and change so fast you don’t know what happened, and some lose quality over time. I’ve also noticed that with this eco-fashion movement, sometimes it’s hard to tell which are simply riding the marketing wave and which really do care about being more environmentally conscious. Even with the truly sustainable brands, the prices can drive out much of the potential consumers who simply aren’t able to add fresh new pieces to their wardrobe every season…and some of those brands are more on the minimal, more modern side without much variety in designs, which isn’t everyone’s taste. I’m all for spending more on less items to fill my closet with the very (beautiful) basics, but lets be real here, most of us love a fresh new piece or way to express our individual senses of style each season. Nomads Hemp Wear is a brand that stands out in a way that addresses every one of these concerns in a uniquely beautiful way.

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The Studio 901 Handbag Collection by Sustainable Brand Matt & Nat

When it comes to handbags and footwear, usually I go for leather. This is mostly for the durability factor, but also because it also ages so beautifully, and it is a byproduct that otherwise would be discarded. Also, I buy most of my stuff secondhand nowadays, so since I understand the problem of the meat industry being so terrible for our environment, this helps me feel a bit better. However, I’ve noticed the animal friendly, vegan community really making incredible strides in their manufacturing practices, with vegan leather being just about as strong, if not as strong, as the real thing. Matt & Nat has been an amazing vegan handbag brand on my radar for quite some time now, and I’ve carried a few of their products for awhile and they’ve held up quite well!

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Stylish Sustainable Denim and More from Reformation

If you’ve been reading my blog for long enough now, or paying attention to the increasing awareness and numerous brands that have stood up to make a change in apparel manufacturing, you might already know about how dirty of an industry it can be. From CO2 emissions to water usage to fabric waste and so much more, players within the fashion industry have a lot of work laid out in front of them to clean up their act. I’m so glad, however, that this isn’t such a hard concept to grasp anymore, since as mentioned, more and more brands are either working on it or have already revamped their practices. Reformation is one of those brands and it’s about time I give them a proper shout out!

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Eco Friendly Swimwear for All Sizes from Madewell Second Wave

I think by now we’re all aware of the problem that is our global dependence on single-use plastic, and how our efforts to recycle aren’t quite going as well as expected. Most ends up in landfills, and our oceans, creating more problems than we know how to fix with our rapidly growing population. I’ve been stoked to see several companies stepping up to help fix the problem, like G-Star RAW with RAW For The Oceans (which is a line of apparel made from plastic taken right out of our precious waters), Threads 4 Thought and Teeki (both manufacture active apparel made from recycled plastic bottles) and Free Bella (swimwear made from…you guessed it, recycled plastic bottles). Now much-loved, size-inclusive brand Madewell has jumped into the mix with their own line of swimwear made from recycled plastic bottles, called Second Wave.

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Eco Friendly Women’s Hemp Hipsters from WAMA Underwear

Eco Friendly Women's Hemp Hipsters from WAMA Underwear

Image: WAMA Underwear. Women’s Hemp Hipsters

I’ve reviewed a lot of different things over the years…jeans, tank tops, a candle…but never undergarments (actually I just realized I haven’t even reviewed shorts yet). But I’m all for covering anything that’s cool in some unique way, especially if it is environmentally conscious. That last link for the candle was from a company (Hemp Blue) that also creates hemp jeans (surprise surprise), and I’ve written about a lot of companies that use hemp in their manufacturing. I was recently contacted by another one, WAMA Underwear.

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A Winter Staying Cozy with Baabuk Footwear

I am so stoked to finally have had a legit winter here in California…it’s actually been pretty cold for those of us who aren’t quite used to it, and it’s been raining quite a bit, taking us just about out of our drought! I’m definitely one for the warmer summer days, but I’m absolutely loving this cold, wet (and even snowy with hail at times) winter. When it’s as cold as it is, my go-to boots these days have been my Dr. Martens in smooth leather, as they are fairly weather repellent. I’m too afraid to wear many of my nicer leather boots when it’s wet out for obvious reasons! My Docs are warmer than most of mine as well, as are my Oliberté boots (an awesome ethical brand from Ethiopia), but I guess I wasn’t really sure what cozy was until I was approached to review a footwear brand I hadn’t heard of before, Baabuk.

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New Eco Friendly Jeans from Liverpool

New Eco Friendly Jeans from Liverpool

Image: Liverpool

As you may already know, my main focus on this blog has slowly but surely fine-tuned itself into a focus of eco friendly and sustainable style over the years. This is partly due to the fact that denim brands (which I was initially focusing on the most and still love) gradually realized how dirty the wash process is, as did the apparel industry in general, and as awareness grew they finally did their part to make necessary changes. It’s definitely a passion so I’ve decided to keep sustainable style a prominent focus here! It’s easy for me to find sustainable non-denim items to write about, but it’s still tougher to create consistent posts in the world of sustainable denim, which is why I am super happy to present to you a new discovery: these new eco friendly jeans from Liverpool!

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