After all these posts I’ve been making pouring out my love for independent designers usually found at music festivals, I would be lying if I said I didn’t still peruse major retailers from time to time. Shopbop and Revolve are the top favorites, but because of being exposed to the little guys and the importance of more sustainable “slow fashion” efforts, I do my best to be conscious about what ethical brands might be available from those websites. Fortunately, there are several in the designer market that do care about humanitarian and earth-friendly practices. Last year I wrote about five sustainable brands found at Shopbop, one of them being Cleobella. I revisited this brand recently and figured it was worth highlighting them again!
So it’s been about a week and a half since my favorite event on the face of the planet: Lucidity Festival. For those just tuning in now, I am inspired so much by all of the independent apparel vendors at conscious festivals, especially this one! Since I started this blog writing about denim, it can be a difficult transition to mix a lot of these styles into my blog (although I’ll write about any of them that truly fit my style, as there are truly tons of great ones out there), but sometimes I find gems…handmade and sustainable brands that also use denim! One of these small businesses is one I saw last year at Lucidity and I was happy to see return to this year’s is Kinetic Couture.
When I look back at the Oregon Eclipse festival my husband and I attended last year, I not only think about how incredible that life-changing cosmic spectacle was…but also all of the amazing apparel vendors I discovered. I know I had mentioned I’d cover them all, but I haven’t even gotten close. I did highlight my favorites though! Eternal Mode, Symbolika, SoulCrafts and Psylo were four I hadn’t seen before that stood out to me, and it’s been fun watching these independent brands grow and come out with new designs. I am such a huge fan of earthy, boho, festival style that looks like it belongs in the desert or forest rather than bouncing around with my squad at Coachella (not that there’s anything wrong with that), because of the intricate and one of a kind creativity, attention to detail, and the importance placed on earth-friendly fabrics and processes. Plus, I always love supporting the little guys. I figured I’d revisit a favorite…I’m once again drooling at several new nomadic street style looks from Psylo!
I’m so happy to see the huge strides being made for sustainability in the denim market! Awareness is growing, both with consumers and brands themselves, about how important it is to reduce the toxicity and wastefulness that is inherent in garment manufacturing. Denim is a nasty process, from the pesticides used in the cotton to the toxic chemicals and water wasted in the wash process that makes those pretty fades we love when we shop for the perfect pair of jeans. G-Star RAW has been one of the leaders in the industry. They’ve worked with Pharrell Williams a few years ago to convert plastic floating around in our oceans to beautiful apparel, created a documentary with i-D illustrating the impact of plastics consumption on our oceans, and created a collection of jeans using only natural dyes. Continuing to plough forward full steam ahead, the brand has now unveiled a collection featuring their most sustainable jeans ever.
Not all black clothes are alike..at least, if the designers really know what they are doing and have a strong creative license. Just like with jeans, I like seeing all the amazing creative things you can do with something that most people see as “bland” or “simple.” As someone who isn’t a fan of bright colorful clothing (just on myself, I love watching other people be as colorful as they desire), I appreciate all the amazing independent apparel brands I’ve discovered that know how to make dark clothing anything but basic. It can be tough to run across these, so I get pretty excited every time I find one. From Marigold Shadows to Marcellamoda to Siskatank and even styles from Carbon38, these are some of my favorite types of shops on the internet. Most are overseas in Europe, but when I find one here in the states, it’s a special treat to me. This time, I’ve run into Helvak, a vegan brand self-labeled as “stealthwear with a conscious.”
I know, you’re probably all sick and tired of hearing about activewear. After all, it’s proven to be a fairly trendy—and thus lucrative—business, so it seems there are new companies popping up every day trying to cash in on the trend. However, H&M isn’t quite new to activewear. I bought some of theirs way back in 2006 once on a trip to London, when I realized that yes, I still had the urge to go on jogs even though I was on sort of a vacation…so I went shopping for the cheapest workout clothes I could find. I still wear those items today, and am surprised how long they’ve held up. Over the years I’ve moved to purchasing from tried and true active brands like Puma, Lolé, and Under Armor, but I’m still always curious what brands that don’t cater primarily to the activewear market come up with in that department. H&M isn’t completely new to sustainability, so it’s no surprise that on December 28th of last year, they released a collection of eco-friendly activewear!
I know it’s still cold out there…but just wait, summer will be here before you know it! If you’ve been hitting the gym or pavement with new resolutions in mind for the new year, you’re probably already anticipating it. One of the best ways to keep yourself accountable is to start your shopping early for your new favorite swimsuit! Either way, it’s always fun to stock up on new swimwear every year, but sometimes it’s hard to know just which brand to shop for. Swimwear can be expensive, and if you’re me, you’d prefer those dollars to run the extra mile in the sustainability department. Introducing: Earth friendly swimwear by Free Bella.
I’m sure it was easy to gather I was M.I.A. because of this past holiday…I figured Thanksgiving would be a great time to take a bit of a break and focus on family and relaxation for a bit. While there were a ton of sales floating around that I usually enjoy posting about, I really didn’t feel much up to it this time. As much as I absolutely love supporting some of my favorite brands, especially the smaller ones, I feel we as a society have placed too much of an importance on holidays for the wrong reasons over the years. It’s funny as a blogger, trying to keep a healthy outlook on consumerism when sometimes it seems that’s all that a style blog is about. But as I’m sure you know by now, I have a true love for all of the amazing advancements in denim as well as the hard-working independent brands that strive to create a more sustainable future and live off their creative passions. Family and time off is also incredibly important, and sometimes it can also be a challenge for me to keep a healthy balance. When I find the opportunity, I realize the need to take advantage of it, and I do!
I always say, for every favorite jean there’s a favorite tee to go with it! I love collecting graphic tees almost as much as I love collecting denim. Another one of my favorite vendors I found at the Global Eclipse Gathering was Sacred Geometrix, a brand that features beautiful designs based on sacred geometry, on tees that are made from bamboo, organic cotton, and/or recycled materials. Since we spent a lot on this trip, I held back on spending any money at the vendor area (a huge accomplishment for me, but then again I did splurge at Lucidity Festival earlier this year). However, I had to get one of their tees: the ‘Manta Rays‘ tee in grey (seen below in black). Too freaking cute! Also cute, were handmade organic cotton crop tops with geometric prints (such as this one) that are great for yoga or festivals, but I’m focusing this post on the beautiful screen printed tees (and scarves) featuring totally unique designs that I found at this vendor’s tent.
I am so excited to share yet another new sustainable denim line with all of you! Here’s the spiel again: the clothing industry is quite dirty and wasteful, especially when it comes to denim. Think of the land, water, and pesticides needed to grow the cotton, the water needed to wash the denim and the chemicals used to create those beautiful worn washes and finishes we all love. According to Forbes, 1,500 gallons of water is used just to create one pair of jeans, and a whopping 450 million jeans are sold in one year in the United States. You can do the math.