A Few Recent and Amazing Innovations in Denim
I think I’ve said enough that I’m always so fascinated by what’s next in the denim industry…whenever I tell people how many jeans I own or that I blog about denim, I usually get strange or confused looks. Jeans? Really? Yeah, really. It’s amazing what some people don’t know about such a so-called simple piece of clothing, but for any industry, there are some incredibly surprising facets that the general public doesn’t always immediately get to know about. And that’s one of the reasons why I started this blog! Every now and then I get some pretty crazy news about denim innovations in my inbox, and I collect them up until they all make for one big post! So here’s the latest, and I know it won’t be the last…whenever I think I’ve seen it all, there’s always more. The last cumulative post I did on the subject was about a year ago (I am pretty sure this was it), and can be seen here.
Freitag – 100% Compostable Denim
The above image is also from Freitag…but this makes perfect sense in this increasingly-educated world about the importance of sustainability. These jeans are made of an 81% linen and 19% hemp denim twill fabric (dubbed the E500), and stitched with a proprietary sustainable thread for the obvious benefits of hemp as a sustainable medium, but also so that these jeans can be completely compostable. The buttons are made to be removed and reused. This Swiss company (no surprise there) is also known for making bags out of re-purposed truck tarpaulin, and says this fabric is “like no other in the fashion and textile world”. Check out the video below, and visit their website here.
Boulder Denim – For Climbing and Yoga
There’s been a lot of movement in the industry for denim that can be worn as activewear, which makes sense since activewear gave the denim industry a run for its money last year. The competition was for everyday style and comfort, and I’ve never seen so many amazing innovations in denim to answer the call as I had last year. I wrote about a few brands that created denim made for being on the move: Dish Jeans and the Levi’s Commuter line for those who commute by bicycle being two of the biggest ones. Now we’ve got Boulder Denim which is made for climbing and yoga! This was a Kickstarter project which successfully gained $90,530 USD with 686 backers, and all jeans are now available for preorder. These jeans are water and stain resistant as well as eco friendly and cruelty free, and feature an extreme stretch to move with you and keep its shape wear after wear. They also include a trap pocket to prevent your valuables from falling out during upside-down climbing situations. Pretty neat! See the video below or visit their website here.
ODO™ – Self Cleaning Jeans & Tees
Yeah you read that right. The practice of never really washing your jeans already exists amongst the hardcore raw denim community, as washing can be harsh on some of the higher qualities of denim and cause fabrics to break down or lose some of their custom characteristic qualities during the break-in period. ODO™ is another Kickstarter project aimed at creating jeans that never need to be washed due to several pretty neat features. Microscopic “peaks” within the fabric reduce the surface area exposed to dirt, oil, water and other everyday contaminants, lowering adhesion. The fabric is also woven with silver threads which has natural anti-bacterial properties to keep them stink-free from sweat. These jeans come in fits for both men and women, and are currently still in their fundraising stage, but they’ve way beyond surpassed their goal! There are still 18 days to go, so get in on it if you wish, and read a lot more about these sweet technologies here! Here’s a video, too:
FYT Jeans – For Comfortable Sitting
It’s unfortunate that the busier we get, the more we tend to sit…whether we’re traveling, commuting or slaving over a desk job every day. Jeans can get a bit uncomfortable after awhile if the fabric, stretch or fit isn’t quite right, which makes sense why leggings suddenly got so popular! FYT Jeans, however, came forth to fill in this gap! Each jean is made with a flexible waistband to relieve tightness up to 90%, special knee seems which eliminate extra fabric to alleviate pressure by 77% and reduce temperature and humidity, and a concealed rear zipper to optimize fit in all directions while bending or sitting and eliminate pressure by 55%. This too was a Kickstarter campaign, and although the end goal wasn’t quite reached, it looks like preorders can still be made by emailing email@example.com. Check out the video below and visit their website here.