I know I might not always be on point with creating posts to coincide with holidays or days marked to honor certain causes or groups, but you bet when I see something noteworthy in terms of brands stepping forward to benefit the common good, I’ll definitely do my best to create a post for it. Supporting small artists is one of those things that means a whole lot to me, and I love it when retailers or brands collaborate with capsule collections to help support them. It’s often tough to find some of these artists on their own so giving them exposure and support is absolutely commendable, especially when it’s a high end retailer because such small artists or eco friendly brands get easily lost in the sea of premium goods from other brands available on those online storefronts. I’m always looking at my two favorite internet-based shops, Revolve and Shopbop, for such brands, and I’m totally loving the subject of this post: tote bags celebrating women artists by House of Aama.
The House of Aama capsule collection is a collaboration between Shopbop and Women for Women International, and was originally created for International Women’s Day. This release includes ten canvas bags decorated with the art of independent women artists from around the world, from Lebanon to New York City. I don’t know about you, but I have a bit of an obsession with bags. We all need them, whether we’re going grocery shopping or enjoying a day at the beach. It’s always fun to carry essentials in style, especially when I know I’m helping promote the the work of the hard working, lesser known creatives in the world or supporting a good cause. Twenty percent of each purchase from the House of Aama capsule collection goes to Women for Women International to help brighten the lives of women globally, especially those in war-torn or poverty-stricken countries. I might have missed International Women’s Day (as well as Earth Day, surprisingly, but that’s another story), but with Mother’s Day right around the corner, the cause of celebrating women is still fresh on our minds!
These are all the items available from the House of Aama collection on Shopbop, but you can also find them all here.