Dzhavael Couture for All Ages
Once I find a style or a favorite brand, I don’t think much of ever truly “growing out” of it even if the brand states a limited age range (case in point: American Eagle, I just can’t quit you…). Even if I feel that bizarre yet shameless sense of guilt (does that even make sense?) when I find myself passing by a much younger person on the street wearing the same brand (or even a same piece of clothing), I know it all only comes down to one thing: that I wear what I like, no matter what. I always wonder if there’s ever a brand that truly was conceived with the intention of serving all ages, not just by sticking to an overly basic, bland and neutral product line. A sale on Ideeli today immediately caught my eye because of the brand’s awesome blend of different colors and textures—truly unique—enter Dzhavael Couture (I’m still not sure I know how to pronounce OR spell that one, but who cares!)
Dzhavael doesn’t even have a website, and their www.dzhavael.com url links directly to their Facebook page. I’m not even sure where else I’d shop for these guys apart from their shop at 247 W 37th Street, NYC, and if they didn’t have a high price point, I’d be all over that Ideeli sale. But for now, I’ll just swoon. Their Facebook page states “Here at Dzhavael Couture, our main purpose is to provide different age groups with the latest and most exclusive designs. The idea of the company is to build a passage to a new revolutionary fashion world were age disappears and Dzhavael Couture begins….” I say win. I’ll be keeping my eyes out for these guys (I also noticed I already had “liked” them on Facebook at some point too…awesome.
Shop the Ideeli sale here.
Check out Dzhavael’s Facebook page here!