Elsa Hosk x Mavi for Indigo Move

Elsa Hosk x Mavi for Indigo Move

Image: Mavi.

Denim brands are on a roll in the effort to combat the exploding athleisure trend! Jeans have never been so comfortable, and so well-fitting, and I am loving watching the incredible fabric innovations that promote amazing stretch and shape retention. Back in June, I wrote about Turkish brand Mavi’s ultra luxe Feather collection, which brought on some of the most comfortable, lightweight denim just in time for some crazy California heat. Now, Mavi has collaborated with none other than the denim legend Adriano Goldschmied for another collection: Indigo Move.

Adriano Goldschmied (of AG Jeans) has worked with many other brands in the past such as Diesel and Replay, and I am so happy to see him joining forces with Mavi as the designer for Indigo Move. This collection is focused on comfort and active lifestyles, with clean and sporty styling as well as the brand’s signature detailing. Model Elsa Hosk was brought in to represent the Indigo Move campaign and I’m loving all of the promotional photography!

The Indigo Move collection utilizes two innovative fabrics. Move Denim is the key element that defines Indigo Move, made up of a knit-based fabrication with the same character and quality as usual woven denim. This gives the appearance of natural indigo brushed denim with all the usual shading and whiskering details. This is what brings in the feel of performance activewear, with the ability to stretch move with you throughout your day and feel like a second skin. Bi-Stretch Denim uses multi-directional stretch for maximum freedom of movement and comfort. It basically can stretch in all directions, offering shape retention so your jeans will never stretch out and lose shape.

The Adriana is Mavi’s classic mid rise skinny, and is at the head of the Indigo Move collection. In addition, the Elsa & Kiki leggings, the Lucy (a super high rise skinny), the Daria gauchos and Linda flare join the lineup, as well as a few jackets: The Liv (bomber jacket), Fiona (track jacket), Lucia (blazers), Sara (trenches) and Tammy (denim zip-ups). The women’s collection makes up for 24 styles and 13 for men!

Elsa Hosk x Mavi for Indigo Move - Promo Shot 1

Image: Mavi.

“Focused on the concept of an active lifestyle and comfort, Indigo Move is a new generation of denim that captures Mavi’s “perfect feel” philosophy. Featuring multi-directional fabrication, the collection offers the highest level of comfort, incredible shape retention, signature design details and flawless silhouettes.”

Elsa Hosk x Mavi for Indigo Move - Promo Shot 2 - Flare

Image: Mavi.

“We are excited to celebrate our 25th anniversary with the launch of Indigo Move and collaborating with Adriano Goldschmied. Continuing our philosophy about movement, luxury, and staying ahead of denim trends, this collection is the epitome of all three categories. Designed by fabrics innovators and created with the latest indigo textile and fabric technology, Indigo Move is the next step in an athleisure lifestyle.” – Elif Akarlilar, Global Brand Director of Mavi

Elsa Hosk x Mavi for Indigo Move - Promo Shot 3

Image: Mavi.

“Focused on the concept of an active lifestyle and comfort, Indigo Move is a new generation of products that captures Mavi’s “perfect feel” philosophy highlighted by clean, sporty styling and signature design details.”

Elsa Hosk x Mavi for Indigo Move - Promo Shot 4

Image: Mavi.

“The men’s and women’s capsule collection will take you from day through evening, elevating the athleisure category into a lifestyle necessity.”

“‘Mavi’ means blue in Turkish, and the passion for the blue has been a fundamental pillar of the brand from the first time I worked with Mavi, over 25-years ago. Since then, the amazing Mavi team, powered by this passion, has created one of the leading global brands in the denim industry today. To work with such an innovative group, full of energy and the desire to always be one step ahead in the business, together we were able to create a collection that is truly an incredible achievement for all.” – Adriano Goldschmied.

Shop the Mavi Indigo Move collection here!

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