FoolProof Denim by 7 For All Mankind
One of the biggest issues with pricey premium denim kind of goes for any designer piece you probably own…it requires special treatment when it comes to washing. Many hardcore denim fans opt to never wash their jeans, or only wash them once a year (which is pretty common with raw denim, as to not to wash out all the indigo before they break in), and even Levi Strauss & Co. CEO, Chip Bergh endorsed this idea. Some brands, like ODO™ figured out a way to create self-cleaning, odorless jeans (included in my post from the 11th here). Drying premium denim has at least always been a no-no, as the heat can break down any stretchy fibers and cause your jeans to sag over time, or shrink if they have a higher cotton content (as most men’s jeans are). But 7 For All Mankind has come up with a solution with their new collection, FoolProof Denim. These jeans are completely safe to wash, dry and wear as usual, and won’t shrink or stretch!
According to 7 For All Mankind, any normal machine wash/dry cycle can shrink a pair of jeans 2-4%, and 3-5% in the long term through wearing. The brand states, “the customized denim weave and fabric finish ensure the stretch and shrink resistance, while the structured stretch denim provides masculine comfort. ShrinkProof + StretchProof = FoolProof Denim.” The men’s jeans in the collection (just men at this time, hopefully it will expand to women’s too!) are made of 10.5oz stretch Italian denim with a 89% cotton, 11% polyester fabric content, so it’s still made of utmost quality and attention to detail. However, now, the guesswork on how to care for them is removed!
Read more about the 7 For All Mankind FoolProof Denim collection here, and enter a contest to win a “Foolproof adventure of your choosing,” a 7 For All Mankind shopping spree, hotel, flight and more! Contest ends February 7th.
Shop the collection here!