Levi’s Introduces The Wedgie Jean
For hardcore denim fans, possibly nothing represents the ultimate, iconic, original feel like a pair of classic Levi’s®. They are still often so sought after, companies like Re/Dun are successful simply by collecting, revamping and reselling vintage pairs from the brand! Levi’s themselves are constantly re-releasing denim collections that bring on nostalgia of the old school styles, like the well-loved 501®. Now, Levi’s® has introduced a brand new fit: the Wedgie. Says Levi’s®, “This vintage inspired women’s jean embodies the iconic Levi’s® heritage with a fit update designed to give the wearer the ultimate derriére. The issue with traditional vintage inspired jeans is that they aren’t necessarily designed to flatter, however the innovative Wedgie fit accentuates the waist and fits snugly at the hips, made using low stretch denim fabric and with a slightly tapered leg, creating that ‘lived in’ feel.”
This jean brings back the ’70s look of high waists, a slight “wedgie” and a tight fit through the hips to accentuate a woman’s natural assets. It’s always fun to see what denim brands are coming up with every season to offer the best fit possible, but I’d say this one is definitely something a little different (at least among the usual fits of today)! Read on for the press review directly from Levi’s®!
INTRODUCING THE WEDGIE FIT
LEVI’S® ‘CHEEKY’ FIT FOR THE ULTIMATE VINTAGE-INSPIRED BUTT
This season, Levi’s® introduces a new fit for women: the Wedgie. This new, vintage-inspired women’s jean embodies the heritage of iconic Levi’s® jeans with fit updates that will have every style-seeker wanting a pair. We’re so excited about this new jean; we’re already calling it an icon.
Inspired by vintage Levi’s® jeans, the Levi’s® design team created the Wedgie fit to solve for that all-too familiar awkward front bulge that can occur when ladies wear vintage jeans. Our new Wedgie fit accentuates the waist and fits snug through the hips—designed to show off her assets. By tweaking the fit to create, well, a wedgie, that problem is solved and her butt has never looked sexier—all while retaining that vintage cool girl vibe with a high rise. A button fly completes this fit, channeling the aesthetic of our iconic Levi’s® 501® jeans. The back pockets of the Wedgie Jean are slightly tilted inwards adding the allure of the ultimate “mom butt.” A cropped, slightly tapered leg and low stretch denim fabric create the lived-in feel of this new spring fit.
And it doesn’t stop there. Just in time for the warmer weather, the new Wedgie fit will be available with shorts for spring 2016. With the same high rise as the Wedgie Jean, the Wedgie Short cinches at the waist with a button fly—emphasizing her shape. These shorts fit snug in the seat, with the same tilted pockets as the jeans—tuning up the Levi’s® vintage expression. Wear a rolled hem for a more tailored look, or a frayed hem with a tee shirt for a casual look. A range of finishes—from lived-in indigos, to destructed white—add to that coveted, old-school Levi’s® style for both the Wedgie Jean and the Wedgie Short.
Shop the current Wedgie jean here, in two pretty washes!