Celebrity collaborations with denim companies are nothing new, and add a cool leg-up to any existing marketing campaigns. Many may say it also adds some credibility to a brand, but I always see it as a fun way to see a brand’s product in a different light, depending on the celebrity’s personality. Every year these partnerships pop up and go through the usual motions, but for me, of course, it means something entirely different if there’s some kind of charitable initiative involved. My favorite so far has been the Pharrell Williams collaboration with G-Star RAW for RAW For the Oceans, a campaign put together to reduce the size of the “Great Pacific Garbage Patch” by collecting and recycling much of that floating plastic to create a pretty awesome apparel line. If you’re a denim fan, you may have already seen ads for Victoria’s Secret supermodel Miranda Kerr’s capsule collection with MOTHER denim, which she rocks flawlessly (not surprisingly). However, there’s something a little extra special about it to make it even more sweet.
The Royal Women’s Hospital Foundation, based in Australia, has been caring for more than 10,000 women, 600 premature babies and sending over 4,200 babies home with their families for 150 years. This foundation’s mission is to save the lives of little ones by ensuring the best possible treatment and the proper equipment to make it happen. Everything is mostly donation based, providing seventy percent of the equipment in the newborn intensive-care unit, and the MOTHER x Miranda Kerr limited-edition capsule collection will help benefit the Royal Women’s Hospital Foundation with even more life-saving funding.
MOTHER excels at classic, timeless fits and styles with a little extra flair, and Miranda makes each jean even more special with a secret message inside the waistband. The collection is short but beautiful and sweet.
“A portion of the proceeds from this limited-edition capsule collection will benefit The Royal Women’s Hospital Foundation based in Australia.”
“Each year the Royal Hospital for Women cares for more than 10,000 women, 600 premature babies and sends more than 4,200 babies home with their families and has been doing so for 150 years.”
“The Foundation exists to ensure that all patients have the best possible treatment and equipment.”
“70% of the life-saving equipment in the hospital’s newborn intensive care unit has been purchased through donations. These vital funds help to save babies lives.”
Shop the MOTHER x Miranda Kerr limited-edition capsule collection here!