Moschino and the Golden Arches

Moschino and the Golden Arches

Moschino is the epitome of whimsical high couture…never afraid to push the limit and turn the tables into unexpected style territory. The brand debuted something completely different at Milan Fashion Week in February for their Autumn/Winter 2014 Womenswear line, turning the catwalk into a bright yellow and red display of designs inspired by…fast food? Yup, hard to mistake those large, bold and very familiar yellow golden arches (‘M’ for Moschino, of course) parading around in the form of oversized sweaters, dresses, bags, and more. Designer Jeremy Scott joined Moschino as their new creative director late last year, and is the face behind these crazy fun designs…he and Moschino also debuted Spongebob, Hershey, and even Budweiser-inspired designs at this show (The Cut).

A bit much, or a lot of fun? While I wouldn’t really be caught wearing any of these items around, I’m no hater…because as with any out-there styles out there, I say, why not? The fashion world would be boring as hell without brands like Moschino keeping our attention, whether it’s positive or negative. I love when I see such amazing examples of personal expression and creativity, even if it’s not quite my taste. As with most fashion shows, it’s all art…most of the time the items you see gliding down the catwalk are not meant to be worn down the street, although this McDonald’s-inspired line by Moschino is not doing all that bad, according to Business Week. I call it all eye candy, and it helps release us from the binds of expectations that society and everyday life throw on us, if you ask me! And this is just…funny. Of course this is all high couture, and most people (including me) would rather spend that kind of money on a more versatile closet staple than a bright red bag with a McDonalds-like ‘M’ slapped on the side, but if I could afford it, why not, just as a collector’s piece? I’m sure this crazy move by Moschino has secured a spot in high-fashion history (just wait, Forever 21 will probably follow suit).

So here’s the question, would you? Shop the collection here.