Joe’s is one of those premium denim brands where you really cannot go wrong! The denim market is so incredibly saturated, with emerging brands facing the challenge of finding a stand-out brand image and niche, and existing brands being constantly challenged to reinvent themselves as the industry changes to stay on top of new innovations and demands. Joe’s has been around since 2001 at the height of the premium denim craze, when other names like 7 For All Mankind and True Religion were seemingly instant household names and popular celebrity favorites. Every piece I’ve had from Joe’s has been a pleasure to wear, and they are also one of the first big denim brands to cater to more curvier shapes (regardless of actual size). Spring is just around the corner already, and Joe’s has released a great collection of jeans made for those who are looking for a better fit. I personally have a curvier shape from weight training, so I am excited to share these new curvy denim styles for Spring from Joe’s Jeans!
When I think of Joe’s Jeans and curvy fits, my first thought is the Honey. This style comes in both bootcut and skinny cuts, and is made to fit wider hips and smaller waists, to take care of that annoying waist-gap issue. Of course, this fit makes up this new collection, with plenty of different washes and cuts to choose from. Many of them are made from the Flawless fabric, which I reviewed back in 2017 (see that review here). This fabric is an “innovative, gravity-defying fabric technology” designed to hold you in and smooth you out while also giving you a luxe, comfortable touch. It also is made to keep its shape so it won’t bag out on you after multiple wears. I’d say along with the gapping waistband, this is another huge frustration that most of us women know all too well!
Joe’s new curvy collection comes in such a wide range of washes from white to several beautiful blue shades to black, and subtle details like uneven or cutoff hems to keep you styling as we traipse right into Spring. Here is just about the entire collection for your viewing pleasure.
See the entire collection here!