During my college years, my tastes were changing so often that I experimented with style a lot, to the point where fast, cheap fashion was the focus of my shopping efforts. I think many of us go through this though, because we don’t really know better. We like cheap abundance during that time in our lives, rather than paying more for fewer, quality things. I shopped based on what I saw advertised or in shop windows (as long as I liked it of course), rather than hunting down unique designers online (which I usually couldn’t afford anyway). Nowadays, however, things have changed a lot, both in availability of unique pieces and knowledge of the value of searching them out. However, the only constant with my tastes then and now is that I never really liked heavily patterned items, and usually shopped items without patterns at all.
Two Februaries ago, I wrote about Marcellamoda, a beautiful, dark, modern, minimalistic designer on Etsy which focuses on edgy, clean, asymmetrical apparel for cocktail hour, work or the street. The brand has its roots in Bulgaria, opening in 2009 by sisters and best friends Siyana and Marta, who call themselves “Marcella.” This was the name of their grandmother, who was a famous Bulgarian designer. Both of them are heavily involved in the arts, which definitely shows in everything that Marcellamoda produces! The brand started off as a small family-run boutique, with everyone designing, sewing and modeling everything themselves. Now it’s grown into a team of talented seamstresses and other assistants in Europe! All designs are hand made and inspired by the urban streets of New York City, where the original founders live during most of the year.
Etsy is definitely one of the destinations that has made unique apparel more accessible, and this is one of the amazing brands I’ve had my eyes on for so many years now. These are the statement pieces for your wardrobe that you reach for when you aren’t necessarily trying to make a statement…I believe every closet needs effortless items that speak without being loud, that work for multiple occasions and go with just about anything! Spending a little more for a few quality, classic pieces like this is worth it, since they will last you for years and you tend to take better care of them, too. Marcellamoda is priced pretty well, however—quite a bit less than your typical designer brands!
Of course, I love it when fabulous brands such as Marcellamoda take things a step further into charity…The Marcella sisters grew up in a family that cared deeply about helping marginalized children, so 5% of all profits are donated to UNICEF!
Here are some of the newest and most eye catching pieces from Marcellamoda. I’m definitely drooling over that Tank Top below!
“Marcellamoda started as a small family boutique – designing, sewing, modeling our designs – and now includes our whole family and a great team of talented seamstresses and assistants in Europe.”
“Our grandmother was a famous Bulgarian designer and truly defined our sensibility for clean lines and beautiful fabrics. Although we’re self-taught designers, we have a combination of art, music, and business education that makes us aspire toward building a dream of beauty and aesthetics. “
“One of us, Marta, is an opera singer with a Master’s degree in Opera Performance from The Juilliard School, New York, with an ever-growing love for design. She is excited about the intricacies of making patterns, choosing fabrics, and trimmings, communicating with customers and doing everything possible to make everybody on the team smile with her awesome sense of humor!”
“Siyana is also passionate for design, but her strength is on the entrepreneurial side – the knits and bolts of making sure everything is run smoothly. With a MBA degree from Emory University and a 10-year career in finance in the U.S., Siyana decided that the world of art, design and entrepreneurship, mixed with social work is how she would truly make a difference.”
“How about our design and manufacturing processes? We care about how every garment is made – in the most ethical and conscious way!”
“After our designs and patterns are complete, our family and team of talented seamstresses in Europe start making your order with lots of love, care, and the utmost attention to detail and quality.”
“We care about our employees – we believe that if they are happy, you, our customer will be happier!”
“We grew up in a family that is passionate about helping marginalized kids and made us believe that people should strive to be better than themselves! This is why we selected UNICEF as the charity you can support through your purchases – 5% of all profits are donated to UNICEF.”
Shop all available items from Marcellamoda here.