I get so excited seeing more of my all-time top favorite denim brands doing their best to go sustainable! For those who don’t know, denim has been such a guilty pleasure for me—I love denim, but the manufacturing process is quite dirty. It takes a ton of water and chemicals to get those worn-in fades we all like so much, and then we get into the pesticides used with growing the crops and the amount of land that is necessary to produce all the cotton needed. Joe’s, Patagonia, Reformation, Liverpool and Everlane are all brands that are revamping or have revamped their production to help support a healthier planet. In 2018, J BRAND released their first ever sustainable capsule collection, and they’ve just followed it up with another big step!
J BRAND began in 2005 at the height of the premium denim craze, and has been one of the leading brands in the industry due to their clean and classic cuts with vintage appeal and modest styling. I reviewed a few pairs from them, my favorite being the Photo Ready High Rise Maria skinny in 2014 which is still a favorite in my closet today. In 2018, they released their first sustainable denim collection which focused on a reduction of waste, chemicals and water use. I’m excited to see they’ve just released their second eco friendly denim collection, which uses up to 99% less water and several styles use 30% recycled cotton. J BRAND is also using sustainably produced, biodegradable tencel fibers and botanical polyesters, recycled thead, hangtags made from recycled paper, and sustainably sourced hardware—and in 2019, plans for 50% of all women’s denim to be made from sustainable elements (and 100% for men’s), more faux fur options, and faux leather products. They are working hard to eventually be 100% sustainable across the board!
Here are some of my favorite pieces from J BRAND’s new eco-friendly denim collection.
Shop the entire J BRAND sustainable denim collection here.