The New GRLFRND Denim Line by REVOLVE

The New GRLFRND Denim Line by REVOLVE

Of all the shops I regularly visit for the best new premium denim, Shopbop and Revolve are at the top of the list. It’s not often a new brand pops up, but in the grand scheme of things, it isn’t really that infrequent, and it’s always so exciting to discover and write about new ones. What isn’t at all common though, or at least publicized often, is when retailers like these two develop their own in-house brands. Revolve has just released their own denim brand, GRLFRND, and I am seriously loving what I see!

Based off vintage looks, GRLFRND was created to fill in the gaps within your hunt for the perfect pair of vintage, yet modern, jeans. According to an Elle article, Raissa Gerona, Grlfrnd’s Brand Officer, states: “Even when you think you have found a great pair, it’s never the perfect fit. But that’s exactly what GRLFRND is. ­The perfect wash, the perfect fit, and your perfect companion. The more you wear them, the better they get.”

I’m all ears! All of these styles are just beautiful…I’m particularly in love with the black ripped Candice Mid-Rise Super Stretch Skinny Jean in Love Hangover and the Natalia High-Rise Skinny Jeans in My Heart Belongs To Me (that undone, split hem is awesome!). Check below for my favorite of all the lookbook images!

Shop GRLFRND Denim at Revolve here!

While you’re at it, check out my favorite lady blogger Lorna rocking my favorite out of the bunch, the Candice in Love Hangover, here, and an exclusive interview she had with the brand’s designer Jordan Nodarse here!