Nudie Jeans turns Recycled Jeans Into Furniture and Rugs
I love posting about the big brands, and the small brands, and everything in between…but one thing I always am attracted to is sustainable fashion. As popular as the style industry is, it’s refreshing to see the occasional earth-friendly initiative pop up, and it’s becoming not so “occasional” as time goes on. Nudie jeans, best known as one of the top brands for incredible raw denim, also has their own program to reduce their footprint: the Recycle Denim Maniacs Project, which collects and recycled old worn out Nudie jeans. This time around, they are recycling approximately 2,700 pairs of jeans into their popular Rag Rug from a past recycling project and the In-and-Out Seam Camper Seat, in two colors. Due to the complexity of a pair of jeans, not all are entirely recyclable. According to Nudie, “back pockets, rivets and buttons, waistband, were components that we couldn’t use for these two projects. But they’ll be used somewhere else, for another project.” This time around for their initiative, 90% of the pairs of denim they received were able to be recycled.
WE BELIEVE that the right way to go is to reduce, reuse and recycle. We wanted to visualise our passion for the Nudie Jeans denim and to make a statement for a sustainable future. That’s why we lead a creative project to recycle old denim samples into new creations made by young designers.”
Each In-and-Out Seam Camper Seat camper seat is made from the inner and outer seams from nine pairs of jeans, one belt and a leather patch. They are inspired by the popularity of camping in Sweden! The Rag Rugs are constructed with all the remaining parts. Each seat is braided by hand, and only 250 are available for purchase. They come in either dark blue or light blue, and measure 45 cm high, 40cm wide, and have a 39.5cm depth. Each of the Rag Rugs are made from shredded leg pieces of all the recycled Nudie jeans, in two sizes. The Lill-Mats are 140 x 70 centimeters, with a limited quantity of 275. The Stor-Mats are 240 x 170 centimeters and there’s only 75 of them made!
I love repurposed stuff, and I wish I had a little more time to do this kind of stuff on my own! I have a few denim scraps lying around, but I like to keep them for any possible repair needs. These pieces are so artistic I’d be afraid to use them! I wonder how fast these are going to sell out, seeing as how they are highly limited, but it will be exciting to see what Nudie’s Recycle Denim Maniacs Project comes up with next. For now, I’d love one of those rugs and the light blue camping chair! Out of the hundreds of jeans I’ve been able to own or try out, Nudie is one of the brands I haven’t had a chance to yet. I’ve heard nothing but great things about them though, and this only makes them stand out even more in my eyes!
Read more about this recycled collection by Nudie and shop it here.