I’ve had a lot of favorite online shopping destinations throughout the years, but lately I’ve made a conscious effort to shop primarily through independent Etsy artists or sustainable brands I discover through my digging around for quality posts to share with all of you. I don’t really frequent many of the popular powerhouses, like Tobi, ASOS, H&M or Zara (I definitely stay away from fast fashion). However, it’s been nice to hear lately that H&M has actually been working towards more sustainable practices, and Zara released a sustainable collection last year. Just recently, while researching the next cool item to write about, I realized that all this time, ASOS has had their own eco-friendly collection as well, along with a fair-trade line. How on earth did I miss this?
The ASOS Eco Edit collection is a one-stop shop to find all sorts of guilt-free pieces from clothing to accessories and even natural, organic beauty products like hair dye (you probably guessed it, Manic Panic). There are a lot of brands mixed in there, like People Tree, Monki, Matt & Nat, Dr. Denim, Pitusa, and more, but I was particularly impressed to find out that the majority of items in this collection are by ASOS themselves! Also unbeknownst to me, and as mentioned, ASOS has their own fair-trade line, ASOS Made In Kenya. This line is a collaboration with the SOKO Kenya initiative for a gorgeous mix of pieces with prints and patterns inspired by local wildlife and greenery. I won’t say too much here because I think this warrants its own post sometime soon! Anyway, I guess it looks like I’ll be shopping here a bit more often. A lot of these items fit perfectly into my personal style as well…I had a hard time narrowing down my picks to share within this post!
Images: ASOS Edit. ASOS Cherry Blossom Shirt & Long Leg Pyjama Set and ASOS Made In Kenya Long-Sleeved Maxi Dress In Print
“ASOS is committed to reducing our impact on the planet. By working with eco-friendly brands and global initiatives, we’ve put together an edit of clothing, accessories and beauty products that fit within our criteria for sustainability.”
Images: ASOS Edit. ASOS FARLEIGH High Waist Slim Mom Jeans In Annabelle Light Stonewash With Busted Knees and ASOS RIDLEY Skinny Jeans in Iris Bright Pretty Wash
“We’re particularly proud of our fair-trade clothing label ASOS Made In Kenya, made in partnership with SOKO Kenya, but whether you’re looking for clothing that’s made with a lower environmental impact or beauty that’s natural and organic, you’ll find it here.”
Images: ASOS Edit. ASOS Mix and Match One Shoulder Bikini Top with Eyelets and ASOS TALL Gathered Waist Band Swimsuit
Images: ASOS Edit. ASOS The Ultimate Bomber Jacket In Jersey and ASOS BRADY Boyfriend Jeans with Carpenter Styling
Images: ASOS Edit. ASOS Denim Girlfriend Jacket in Washed Ozzy Black and ASOS Ultimate Oversized Pullover Hoodie
Shop sustainably with the ASOS Edit collection here!
