Stay Cool This Summer with Joe's Jeans Cool Off

Stay Cool This Summer with Joe’s Jeans Cool Off

Funny, I was just mentioning this past winter’s Joe’s Jeans Fahrenheit collection in a post and then in came a newsletter from the brand announcing their summer alternative, Cool Off. It only makes sense, right? Joe’s has continued to do what they do best and stayed ahead of the game with the perfect summer jean for those increasinly-hot days. Well, at least in California, but we can’t deny we’ve been experiencing some record temperatures just about everywhere, right? I could have used these back in January even! Crazy. Anyway, while many brands continue to battle against the domineering activewear industry by innovating more and more ways to make a jean as comfortable as a pair of yoga pants (believe me, I believe the denim industry is already there), Joe’s takes it a step further and incorporates a commonly used technology in activewear – COOLMAX® fabric woven into the denim, which whicks away moisture, “keeping your skin dry and clothes comfortable so you can look hot and stay cool.” The pieces in this collection incorporate a 70% Cotton, 28% Coolmax, 2% Lycra, 9.5 oz. Stretch fabric blend and are available in a range of grey or light and dark blue washes and cuts. Choose from the Kensie in a slim straight crop or mid rise skinny ankle; the Lyndi in a bermuda short, petite skinny, mid rise skinny ankle, mid rise skinny or rolled skinny crop; the Samantha in a clean cuff crop, mid rise skinny, high rise flare or curvy skinny. I don’t see any bootcut styles yet, but flares are supposedly in this season and the skinny jean? Yeah. Never gonna die. I haven’t seen a bermuda short in quite some time though!

Image: Joe’s

Innovative activewear technology incorporated into premium denim creates a lightweight jean that will keep you feeling fresh as the weather heats up.”