Sustainable and Soft Closet Essentials from Alternative
Part of the appeal of fashion is how crazy creative some designers get. It’s an art form, after all, and oftentimes I like window shopping as much as adding pieces to my closet, just to enjoy the artistry. But no matter where the latest trends and looks might take you, there’s nothing better than timeless pieces that will go with anything and keep you comfortable. If they are sustainable, they’re even better, of course! Alternative has been a longtime favorite of mine and I honestly don’t know what took me so long to write a full post about them. I’ve worn items from them in various reviews! My absolute favorite is a lightweight black cardigan wrap with a long cowl neck in the back that can be put over the head, and long sleeves for a super cozy fit (you can see it featured in a post here). I love shopping closet essentials from Alternative because as stylish as I like to be most of the time, I still just have those days where all I want is to be comfy first. Don’t get me wrong though! This brand definitely has some super cute pieces! Sometimes, less is more.
Alternative’s mission is to provide “that soft, lived‑in look and feel of our favorite vintage tee,” and they’ve lived by that motto since 1995. The brand creates amazing, timeless everyday basics with a real, worn-in feel. Sometimes with everything there is out there, it can be tough to cut through the noise and find some wardrobe staples that are worth the money. You can definitely shop with confidence with this brand as everything is created with the finest fabrics for softness and durability. But the most important to me is that you can also shop guilt free, since over 80% of Alternative’s products are either organic or made from recycled materials, and everything is made with sustainable processes and fair labor. Apparel manufacturing is inherently dirty and wasteful. Using a G2 wash, Alternative uses 60% less water, and they also use non-toxic, low impact dies. Social responsibility has also always been important to the brand. They keep high standards of fair and safe workplace conditions for all their factories around the world, which are in accordance with the Fair Labor Association (FLA) Workplace Code of Conduct. Many are also certified by Worldwide Responsible Accredited Production (WRAP).
I wish more companies were like Alternative! Here are just a few of the awesome products this company has to offer.
“More than a name, Alternative is who we are.”
“By purchasing from a fabric-first company, you aren’t just getting a finished product. You’re investing in every stage of its life cycle, including the materials and processes we use to make it. Our commitment to sustainability is defined by creating products responsibly. We make over 80% of our garments with sustainable materials and processes.”
“Innovating from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow.”
“Working on a global scale, we respect and value the rights of workers in all countries and believe in the right to fair and safe workplace conditions. Our factories…are in accordance with the Fair Labor Association (FLA) Workplace Code of Conduct. Additionally, many of the factories we work with are certified by Worldwide Responsible Accredited Production (WRAP), an independent, non-profit team of global social compliance experts.”
“Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style.”
“Our design is rooted in sustainable and eco-friendly practices. We source the finest fabrics for softness and durability, and incorporate organic and recycled materials wherever possible.”
Learn more about, and shop, Alternative here.