Abercrombie & Fitch Revamps their Denim Collection

When it comes to denim, I’m sure Abercrombie & Fitch really hasn’t been on anyone’s radar lately. I realize it’s kind of had a tarnished image in the media over the years, but I really have to say, their denim has been some of the best fitting I’ve ever tried. Every time I walked by my local store, its constant sale signs on the front windows showed the sign of a struggling retail market, as well as brand image, and although I know every brand has to learn its lessons to stay afloat in the competitive fashion industry, I still hoped it could make a turnaround. When I was in high school, this brand was a bane of my existence…as I was definitely not one who cared about status symbols or felt like I “fit in” with the “preppy” crowd that always strutted around wearing A&F, so in a way it did not leave a good impression for me on the get go. However, as I eventually became obsessed with and more educated about denim, I realized just how underrated their jeans really were.

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