I’m so happy to see the huge strides being made for sustainability in the denim market! Awareness is growing, both with consumers and brands themselves, about how important it is to reduce the toxicity and wastefulness that is inherent in garment manufacturing. Denim is a nasty process, from the pesticides used in the cotton to the toxic chemicals and water wasted in the wash process that makes those pretty fades we love when we shop for the perfect pair of jeans. G-Star RAW has been one of the leaders in the industry. They’ve worked with Pharrell Williams a few years ago to convert plastic floating around in our oceans to beautiful apparel, created a documentary with i-D illustrating the impact of plastics consumption on our oceans, and created a collection of jeans using only natural dyes. Continuing to plough forward full steam ahead, the brand has now unveiled a collection featuring their most sustainable jeans ever.
G-Star RAW has been a pretty consistent subject here on my blog. No only are they an impressively high quality, innovative leader in the denim world, but they also take some pretty awesome steps when it comes to sustainability. They are best known by their iconic Elwood 5620 jean, which is constructed in a way you’ve never seen any jean put together before—with 3D detailing and tough but structured and comfortable denim. The brand celebrated the 20th anniversary of this jean last year, and I had the opportunity to review a pair! This wasn’t the first time I had a taste of the Elwood, as I also reviewed a beautiful moto pair, the Custom Slim Tapered, and my first review I ever did for Denimology (or ever), was the G-Star Type C Loose Tapered 3D Jeans. I’ve always enjoyed everything I receive from this incredible brand!
When shopping for black jeans in the past, I was always looking for the most jet black, dark and saturated (wash wise) pair I could find. I mean, it’s fair to say that’s a fundamental piece for anyone’s closet, and I do own a pair or two of those. However, I always end up saving those only for special occasions for fear of washing them and having them fade. Now, I know I have posted in the past about some pretty awesome fadeless black jeans from brands such as Level 99 and DSTLD in the past, but I haven’t owned any of those yet and still was afraid to wash the nice black pairs I have and love.
Summer Days with AEO and G-Star RAW
I’m pretty sure I’m not alone when I say I love the longer days that come along with the summertime…they give me plenty of time after work to get some shots taken for the two blogs I run! I had these shots taken a few weeks ago for a Denimology review but I was just too stoked on this new Soft & Sexy Cold Shoulder tee from American Eagle Outfitters and G-Star RAW 5620 Elwood Ultra High Waist Skinny in Medium Aged. I’ve been a fan of AEO for a long time now but recently I’ve fallen back in love with them thanks to their newest supersoft tees and Don’t Ask Why collection which was a smart move on their part…it helped spread their demographic across a wider age range.
G-Star RAW Elwood 5620 Jeans 20th Anniversary
Out of all the brands I’ve reviews at Denimology, G-Star RAW has been one of my absolute favorites, due to their superb quality, ridiculously awesome detailing, tough durability and continuous innovation. I’ve done two for them, including the 5620 Custom Slim Tapered Elwood jeans. These gorgeous grey motos are built to last, and just look plain awesome. The Elwood is actually an iconic model from the brand, created in 1996, and G-Star RAW is currently celebrating its 20th anniversary with a monthly limited edition style designed in collaboration with various influencers in the denim industry. Read on below for the press release!
This year, G-Star RAW celebrates the 20th anniversary of the brand’s iconic G-Star Elwood 5620 jeans. First introduced in 1996, the Elwood 5620 represents the core of the brand’s DNA and is a symbol of innovation as the first pair of jeans constructed using the 3D denim method of construction. Unlike traditional patternmaking, which approaches the garment as a flat object, 3D Denim uses techniques to sculpt the jeans around the wearer through inserted panels and darts.
Beginning this month and on the 20th of every month thereafter, the brand will introduce limited edition Elwood denim designed in partnership with designers and influencers yet to be announced. The first release of the 20th Anniversary Limited Editions, the G-Star Elwood Moto, is a re-release of an Elwood designed in 1996, which was based on an archival pant designed for off-road Enduro racing (circa mid-late 1960’s). This style will be available from the end of January 2016 in select G-Star stores and on G-star.com and also corresponds with the release of a dedicated S/S’16 campaign shot by returning creative partner, Ellen von Unwerth.
Despite evolving with time to become one of the most recognized denim designs of today, the G-Star Elwood 5620 has retained the five key elements that make it instantly identifiable and still a modern piece of design – its knee patches, 3D shaping knee darts, saddle patch, heel guards, and slanted thigh seams.
i-D and G-Star Raw Present The Plastic Age Documentary
Last September I wrote about G-Star RAW’s RAW For The Oceans, a collaboration with Pharrell Williams to create an exclusive line of apparel made from plastic gathered from our world’s oceans. Now, G-Star is now working with the London-based “original fashion and style bible” i-D and fashion/entertainment/design filmmaker Jake Sumner to create a full-length documentary illustrating the real impact of plastic consumption on our oceans. Considering this is Earth Month, I figured this would be a perfect post to compliment my last one! Titled “The Plastic Age,” this documentary sheds light on possible ground-breaking solutions and spreads awareness of this growing problem. The preview is available now, and the full length trailer is to be released April 15th. My love for denim and concern for the human impact on this planet leads to a deep respect for G-Star RAW and everything they’ve been doing to contribute to the solution to this global issue. View the trailer below!
G-Star RAW For The Oceans Launch
Not long ago I posted about a much-anticipated collaboration that one of my favorite denim brands, G-Star RAW, had up its sleeves, called RAW For The Oceans. As a quick refresher, singer Pharrell Williams is the brand ambassador for Bionic Yarn, which specializes in creating a Bionic® eco-thread made out of recycled plastics that were previously floating around our world’s oceans. In collaboration with The Vortex Project, which was founded to “clean up shorelines and oceans, boost new technologies and turn ocean plastic into smart consumer products to create funding and awareness,” Bionic Yarn and G-Star RAW teamed up to create RAW For The Oceans, a collection made from these recycled plastics! I am excited that this collection is now available, and I’m liking what I see! After doing two reviews for G-Star RAW denim, I already know about their amazing attention to innovation and quality.
At first I thought this collection was going to feature only denim, but denim only makes up a small part of it! RAW For The Oceans features a wide range of tee shirts, hats, hoodies, jackets, sweatshirts, and of course denim. There is a cool balance between men’s and women’s items, and I love the variety! I’m already craving the Cropped Boyfriend Sweater with “Otto” mascot print, shown above, and the Bomber Jacket. I think I’m liking the apparel more than the jeans themselves, although they look pretty awesome too!
I don’t write a lot about men’s items, but they make up this collection just as much as the women’s items do, so here’s my favorite items out of the men’s line:
The cool thing with the men’s jeans is that when they are cuffed they feature a pattern on the inside, and of course, all denim is raw and untreated, leaving all the fading and worn-in detailing up to your individual lifestyle, to create a custom piece that is all your own.
G-Star RAW 5620 Custom Slim Tapered Review on Denimology
Hooray for G-Star! That’s all I have to say…these guys are so much fun. What would the denim world be without brands like this who constantly push the envelope and incessantly introduce new, edgy styles? You might remember my Type-C 3D Loose Tapered review from awhile back. One of my favorite styles out there is the motorcycle jean. I remember when I got my first one when the look blew up in the scene in the late 2000s, by Dylan George, and I’ve been hooked ever since (and actually took them on a few motorcycle rides myself). G-Star RAW just introduced an awesome rendition of the moto jean, and I am more than excited to get the chance to review it. So, here is a G-Star RAW 5620 Custom Slim Tapered Elwood in Dark Aged review!
Pharrell Williams and G-Star RAW Present RAW For the Oceans
I’ve got “Happy” stuck in my head as I type…little did I know that singer Pharrell Williams is the creative director for a company called Bionic Yarn, which produces fabrics out of recycled plastics. This would have made a great addition to my post awhile back about sustainability in the fashion world. But I digress…we’ve all seen the media surrounding our increasingly polluted oceans and the swirling loads of floating garbage, otherwise known as the “Great Pacific Garbage Patch“, that nobody seems to be doing anything about even though we all know about its unnerving ramifications to wildlife as well as the planet as a whole. This is where The Vortex Project comes into play, constantly looking for innovative ways to bring that garbage back where it belongs: recycled back into things we can actually use. G-Star RAW and Bionic Yarn are working with The Vortex Project to use some of that plastic to create a special new denim line called RAW For the Oceans.
I am not a fanatic or a hard-core activist. I’m not the guy with the picket sign or the guy who lays down on tracks, but I commend them for their conviction. I have a lot to be thankful for, all of the cool things that have happened in my life. We have to give back in some shape and form and that’s giving back to the Earth. I’ve been lucky enough to be given this collaboration and my message to people is you don’t have to do anything. But if you don’t want to let it go, then what Bionic is doing with the oceans is right for you. – Pharrell in National Geographic
How will the garbage be collected? In an interview with National Geographic, Pharrell explains “The PET bottles are collected from the coastlines after washing in from the ocean. We’re also in the early stages of developing technology to recover plastic in the open ocean.” I for one am glad to see someone doing something about this, in one of my favorite industries…denim! I hope to do a review of these when they are released in mid-August
My next review for Denimology is done! This one features the G-Star RAW Type-C 3D Loose Tapered jeans. It is scheduled for the 31st. Here’s a sneak preview! These really were fun jeans to style…I was worried at first since I’m not so into relaxed, cropped jeans. It’s nice to add something so different, and so versatile, to my relatively-basic wardrobe! The wash is so pretty…there’s highlights and dark indigo lowlights, and the mid hues are a beautiful vibrant blue which is said to get even more vibrant over time! I’m not usually a raw denim type of a person (I like my soft stretch!) but these have a thick but soft density to them, and I’m excited to see how it changes over time.
You can find these jeans for purchase here.
Update: Here is the whole review!