Gap Takes on Ethical and Sustainable Style with Generation Good

For so long, I was shifting my focus more to independent, slow fashion brands, because there were so many more of them doing their part to adopt more ethical and sustainable practices than the big, well-established retailers. However, lately the bigger ones are catching on as demand rises and shoppers realize how important it is to re-evaluate the way we leave our mark on this planet. Every step forward, big or small, is so important for the big picture, but seeing the brands with more power in the game changing their game is so refreshing to see. Some brands were established with more ethical and sustainable signs on the get go, like Alternative, Matt & Nat and Reformation, but I’ve seen fairly new efforts from Aerie, MOTHER denim, BLANKNYC and even H&M over the last few years. The latest to take things in a better direction is Gap!

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GAP Brings Back the ’90s with Limited Edition Pieces

GAP Brings Back the '90s with Limited Edition Pieces

Image: Gap

So I know, I’ve been posting a lot about old and vintage style…but it’s no joke. I figured it was probably something that fit into the realm of cult favorites—even Urban Outfitter’s Urban Renewal vintage shop seemed to be kind of hidden like an enigmatic back room of a brick and mortar shop to be discovered and deliciously ransacked by only its biggest fans in the know. Nasty Gal helped bring vintage style to the forefront too, but to me it never seemed to totally kick off. That seems to be changing now, with Gap being the next to dive in with a new collection of pieces right out of the ’90s.

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