The fashion world is becoming more and more conscious of the importance of shopping sustainably, even though fast fashion still seems to be going strong. It’s an interesting paradox, but I’m glad to know more and more brands are realizing the need to be better. Denim is a dirty industry, considering the immense water usage and toxic chemicals needed to create those beautiful lived-in fades and feel that we are always looking for in the perfect pair of jeans. However, the tide is changing. I’ve written about many of these companies, but J Brand is one that has made some pretty impressive strides over most of them. This awesome brand has just taken a huge step further with their Spring 2020 sustainable jeans collection!
One thing I notice when out doing my usual sustainable shopping online and perusing topics to share here on my blog is the lack of any kind of guide integrated within your usual shopping sites to find those brands. There are so many these days who have taken the initiative to clean up their act when it comes to their manufacturing processes, and most major retailers online do carry their goods. However, it still takes a bit of research to find them if you’re a shopper with a conscience, and I know as well as you do that many of us just don’t have that kind of time. Sustainable shopping can be extremely time consuming! This is why I’m stoked to see that one household name retailer has taken action. Last month, Zappos introduced their Goods for Good initiative for those seeking to shop brands that care for the environment or give back in some way, and I’m really hoping other brands follow suit real soon, as more and more shoppers have become more aware of sustainable shopping (hear that, Revolve and Shopbop?)!
I can agree that denim may not always be your go-to material during the heat of the summer, unless we’re talking about shortie shorts. Those are definitely some of my favorite pieces that come out of hibernation to enjoy beach days, pool parties or just outdoor outings with friends. But not everyone resides in regions that are too scorching for denim, and some of us just love our favorite jeans too much to part with them at any time throughout the year. Looser fitting items are often a bit more comfortable, and so are jeans with rips or distressing which helps to let the breeze in and help you stay cooler. Whatever our denim preferences are when the weather warms, I am getting some awesome summer denim vibes from Shopbop!
It’s always so amazing to me how different each pair of jeans are when the majority of the population still sees a pair of jeans like a typical blue piece of workwear. Premium denim has definitely come a long way since they emerged on the market and blew up in the early 2000s, and of course creativity is one of the major factors that keeps competition real and the best brands on top. Racing stripes are one of those cool designs that I’ve had my eyes on for a long time—I can’t really recall exactly when they became popular but I know it was a few years ago sometime. I’m going to make an educated guess that they came to be around the time activewear as streetwear grabbed hold of the market and gave denim a bit of extra competition! I failed to add a pair of jeans with side stripes for quite awhile, until I got to review the above pair for Mavi. I absolutely love this sporty looking style! It also reminds me of my days in high school marching band…which came to mind when I was coming up with the concept of writing about 21 side stripe skinny jeans to march you through the summer!
Being as obsessed with denim as I am, and having reviewed denim for Denimology and this blog since 2014, I have many denim styles. Of course, the classic blue jean takes up most of them since it’s the most common (and let me say, there’s still a ton of variety), as well as my all time absolute favorite wash, faded black. However, sometimes it’s fun to shake it up a little with a statement piece! Usually the thought of a chunky piece of sparkly jewelry pops up when thinking of such a thing, or maybe some eye catching heels. For me though, I often opt for a fun pair of printed jeans as something different to spice up an outfit when I feel like I’m in a style rut!
I get so excited seeing more of my all-time top favorite denim brands doing their best to go sustainable! For those who don’t know, denim has been such a guilty pleasure for me—I love denim, but the manufacturing process is quite dirty. It takes a ton of water and chemicals to get those worn-in fades we all like so much, and then we get into the pesticides used with growing the crops and the amount of land that is necessary to produce all the cotton needed. Joe’s, Patagonia, Reformation, Liverpool and Everlane are all brands that are revamping or have revamped their production to help support a healthier planet. In 2018, J BRAND released their first ever sustainable capsule collection, and they’ve just followed it up with another big step!
So for those who followed me through my last post, you know why I’ve been MIA for three weeks: I was at that little party in the desert. You know, that one that’s actually a temporary city built by 70,000 people, and also known as Burning Man! What an experience! Since my blog doesn’t focus on such things, I won’t get into details, but I’ll just say it was the most transformative experience of my life. It tested my mental strength several times, and gave me some clarity to some of the things I wanted to improve in my “default” daily life. This event also encourages everyone to be participants rather than spectators, so the collaboration we had giving back to our camp (building, bartending, helping with workshops, etc) was also extremely fulfilling considering that teamwork is not always so easy in the real world! Yeah, there was plenty of partying, but it went way deeper than that—there’s something so liberating and inspiring seeing so many people letting loose with their creativity, and doing good for others without expecting anything in return.
There are so many gorgeous variations of your traditional blue or indigo washed jeans out there, but my favorite shade lately has been a washed, or faded, black. Dark denim, especially black, is normally seen as a Fall shade, but I honestly love it year round. When it comes to black jeans, most people don’t think much in terms of variation…black is black, right? This couldn’t be farther from the truth. Last Fall, I published a post featuring my favorite dark grey and faded black jeans out there, and since this last month I found myself drooling over this shade again I decided I’d pay the topic a revisit.
I know, I was just as surprised as you are, I guess. Usually Fall is the time for earthy, neutral colors such as browns, burgundies, and olive greens…but I’ve seen more than one retailer pushing the latter as a new Spring color. I’m fine with it, as I’m not much of a bright pastelley color person at all, and olive happens to be one of my favorite colors. It’s nice to find more toned down alternatives! Most people probably associate olive green as a military shade, and military pieces are indeed included in these new Spring marketing campaigns. They are also usually more lightweight which offers more breezy options for the warmer weather!
And now it’s time for something completely different (for me at least)…I’ve mentioned before that I’m totally not into the “traditional” girly shades. You’ll just about never spot me in pastels, and certainly not pink. However, I do like seeing such feminine touches going through “tough makeovers,” as J Brand puts it. I always thought a pink motorcycle, or a pink handgun, or…you know, anything that normally isn’t very girly at all in a humorously girly shade was somewhat appealing. Looking at it the other way though, gives it a whole different approach. Colored denim is always fun, and relaxed, vintage-like fits have been growing in popularity. Along with vintage denim comes plenty of tough distressing and broken in detailing, which I feel definitely make a pink shade look a little more rockstar and tones down the girl-next-door factor a bit.