Image: Beija Flor
Modavanti on the California Drought and Denim
In the spirit of Earth Month, I wanted to write a culmination of all of the articles that have been out about California’s water crisis and the impact on the denim industry (or vice versa), and I had also been eyeing the awesome Women’s Seed Box campaign (which is a box available to purchase, full of natural home essentials such as candles and beauty products) that the sustainable fashion retailer Modavanti has been running, and I was planning to make a post about it as well! Modavanti is the “destination for socially conscious consumers to find clothing, beauty and lifestyle products that fit their values without compromising on style” with over 150 brands that are serious about being eco-friendly or ethically-sourced. They also carry several denim brands for men and women that are made from organic denim and recycled plastic water bottles! Before I even got to writing either post, I was contacted by Modavanti‘s founder, David Dietz, about a great editorial he wrote up about the California water crisis and its impact on the denim industry and how a few denim brands are doing their part to help conserve Earth’s most precious resource. In fact, Modavanti itself donates 2% of proceeds to two water charities: Nest and Charity:Water. As you may know, the finishing process of traditional denim manufacturing takes up quite a bit of water. I couldn’t have written it all up better in such a concise way, so, without much more ado, here goes for my first guest editorial piece! Thank you David!
