I’ll have to admit, I had no idea that April was Earth Month! I’m not sure what rock I’ve been living under, but whatever. Thanks Level99 for bringing this to my attention! I’m sure we can all admit that things are changing around our planet…the importance of being eco-conscious has been stronger than ever with various charities, grassroots movements, organizations, companies and individuals all standing up to make their mark in all industries. The denim industry is definitely one of them. In a Level99 newsletter, which is responsible for realizing the importance of this month, is celebrating with their expansive efforts to stay Earth-friendly. I have a few of their jeans, and I LOVE how super soft they are thanks to Tencel and modal fibers, which are manmade from sustainably harvested trees in a “closed loop” process that uses close to no chemicals or water (denim processing and finishing takes up a LOT of water). The brand also creates the classic fading and whiskering on their jeans using low compression lasers and ozone chambers instead of water. Read more about the brand’s initiatives here! Other bigtime brands have stepped in as well. DL1961 uses DLPRO fabrics in many of their jeans. “The extremely absorbent ProModal™ fibers cut the dying, washing and treating process in half, conserving water, dyes, energy and time.” Parker Smith uses eco-friendly cotton/tencel denim as well. AG is another that uses ozone technology instead of water and chemicals to finish their jeans and remove excess indigo (read more here). DSTLD, the premium denim brand that offers quality at a lower price by eliminating the middleman, uses eco-friendly fabrics and natural dyes and softening techniques. Another huge one to name is the Levi’s® Water<Less™ collection, which uses up to 96% less water than traditional denim manufacturing. Levis has saved 172 million liters with Water<Less™ finishing! Read more about this amazing initiative here. Read on to learn about more eco friendly denim for Earth Month!