Eco Friendly Denim for Earth Month

Eco Friendly Denim for Earth Month

I’ll have to admit, I had no idea that April was Earth Month! I’m not sure what rock I’ve been living under, but whatever. Thanks Level99 for bringing this to my attention! I’m sure we can all admit that things are changing around our planet…the importance of being eco-conscious has been stronger than ever with various charities, grassroots movements, organizations, companies and individuals all standing up to make their mark in all industries. The denim industry is definitely one of them. In a Level99 newsletter, which is responsible for realizing the importance of this month, is celebrating with their expansive efforts to stay Earth-friendly. I have a few of their jeans, and I LOVE how super soft they are thanks to Tencel and modal fibers, which are manmade from sustainably harvested trees in a “closed loop” process that uses close to no chemicals or water (denim processing and finishing takes up a LOT of water). The brand also creates the classic fading and whiskering on their jeans using low compression lasers and ozone chambers instead of water. Read more about the brand’s initiatives here! Other bigtime brands have stepped in as well. DL1961 uses DLPRO fabrics in many of their jeans. “The extremely absorbent ProModal™ fibers cut the dying, washing and treating process in half, conserving water, dyes, energy and time.” Parker Smith uses eco-friendly cotton/tencel denim as well. AG is another that uses ozone technology instead of water and chemicals to finish their jeans and remove excess indigo (read more here). DSTLD, the premium denim brand that offers quality at a lower price by eliminating the middleman, uses eco-friendly fabrics and natural dyes and softening techniques. Another huge one to name is the Levi’s® Water<Less™ collection, which uses up to 96% less water than traditional denim manufacturing. Levis has saved 172 million liters with Water<Less™ finishing! Read more about this amazing initiative here. Read on to learn about more eco friendly denim for Earth Month!

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The prAna Lucia Sweater

The prAna Lucia Sweater

The prAna Lucia Sweater

prAna is one of those brands I am always eyeing but never seem to make a purchase yet. I love SO MANY of their items, it’s ridiculous. Just two years or so ago for winter the brand released several sweaters and jackets adorned with stripes, buttons, horizontal cuts and other various details that I simply adored. I hadn’t seen them release many like that since then, until now! Meet the prAna Lucia sweater. How adorable is this?

prAna is a 22 year old company based in Carlsbad and is known as a provider of sustainable outdoor and activewear (primarily yoga). The brand states “Our customers are fun-loving, soulful people who travel well, play hard and care about the impact they have on the world around them.” They pride themselves on using the smallest amount of toxins or chemicals as possible in their manufacturing process, and work hard for sustainability in terms of their energy and water use. prAna is partnered with Bluesign in an effort to remain within the textile industry’s top standards in avoiding processes that can cause harm to people or the environment, whenever possible. They also use organic cotton, natural fibers and recycled materials, and helped found Fair Trade Certified apparel as one of the first big company in North America to produce Fair Trade Certified apparel and accessories. Can’t get much better than that!

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Fall Denim from prAna

Fall Denim from prAna

prAna Kara jean in Deep Teal and Raisin

Fall Denim from prAna

During the summer months and festival season all the brights and neons emerge from closets everywhere and paint the streets in a rainbow of hues. As the colder temperatures arrive and the Fall hits, autumn brings on toned down, more earthy shades of green, blue, burgundy, brown and black as our tables are decorated with half-dead maple leaves to remember what we are thankful for…and the denim world blooms again with an array of colors to strut our stuff in. prAna, the 22-year old yoga/outdoor/lifestyle brand reflects the changing seasons with their Kara jean, available in burgundy, teal, black, herringbone and washed-denim versions. I actually didn’t know prAna had denim, even though I’ve admired their yogawear for awhile now…and I’m kind of really looking forward to checking these out!

Speaking of sustainability and eco-friendly clothing companies (in reference to a few of my previous posts), prAna is a great example of one. prAna was born in 1992 in Carlsbad, California, and is one of the biggest clothing companies who stand by staying as earth-friendly and fair trade as possible. In addition to using organic cotton and recycled materials, they are in partnership with bluesign, which provides sustainable and chemical free textiles. prAna also helped found Fair Trade Certified and was the first major company in the United States to produce and sell Fair Trade Certified products. They also have switched to more sustainable energy usage which “has cut greenhouse gas emissions to the tune of 71,961 metric tons – the same as taking 13,180 cars off the road or protecting 16,355 acres of forest.”

The Kara jean is a low rise, stretch 5-pocket jean with a 79% Cotton, 19% Polyester, 2% Spandex fabric blend. Apparently these are a best selling item, and I think I can see why…they sure look comfy, and coming from a yoga apparel brand? Psshh. Yeah I definitely need these in my life. I’m craving that herringbone print!

Fall Denim from prAna

prAna Kara Jean in Black, Herringbone, and Denim

Read more about prAna here.

Shop the prAna Kara jean here!