I gotta say I’m pretty blown away right now…when I first started blogging in 2013 or so, the whole concept of sustainable or eco friendly jeans (or denim for that matter) was pretty much nonexistent. Anything Earth friendly or ethical was basically limited to independent brands that produce their goods by hand. Of course, that comes with a much higher price for a reason, and those brands were (and are) tougher to find. Over the years I’m seeing this amazing movement in the more Earth-friendly sense. Call it capitalizing on a trend if you want, which is probably true for some brands, but the fashion industry as a whole is definitely seeing that this is a much-needed direction. One of the main avenues I’m seeing brands taking is incorporating organic cotton in their manufacturing processes. Some are taking it even further.