Image: Kucoon Designs
OK just in case you haven’t yet noticed I’ve fallen completely in love with all the independent designers I’ve discovered at transformational music festivals, I totally have. Some of the artistry and attention to detail (and love) applied to pieces from these vendors is out of this world, and the quality is amazingly unmatched in the mainstream fashion world. I would take any of these items over a pricey couture piece, because each item is priced reasonably, considering many are handmade with sustainability in mind and are built to last! They certainly are pretty in pictures, but when you can touch and feel pieces made from these designers they are certainly something else. The ones that catch my eye the most are those that seem to bridge the gap between whimsical festival attire and everyday apparel, because you know you will get more bang for your buck, and to me designing pieces like this seems like it would be a whole lot more challenging!
One independent brand that I’ve been enamored with lately is Kucoon Designs. I mean, just look at these photos! Andrea Spratt founded this company in 2007, and gained recognition in her community when she began making costumes for a circus troupe called Clandestino. A cult following sprouted out of that, allowing her to ditch her day job and pursue her passion creating these beautiful pieces. I love that she calls her brand anti-trend and takes “a path that is not driven by what is popular, but what women look good in.” She “does not waste her time trying to keep up with fads” and “follows her experiments and instincts in the design process.” Having such a strong creative license to keep whipping out incredible designs such as these definitely takes a talent like no other!
Image: Kucoon Designs
Image: Kucoon Designs
There are way too many gorgeous pieces to be perused on Kucoon’s online storefront, but here are a few I picked out for your viewing pleasure (with some links to shop, but all items shown on the models are available to purchase).
“Taking the ordinary and turning it into extraordinary, a beautiful metamorphosis. Kucoon continues to expand finding a necessary niche in women’s fashion”
Image: Kucoon Designs. Joey Pant Lace, Disco Jumper and Suki Harem Shorts
“The idea behind Kucoon Designs is simply to create clothes that feel good and look good on, making it easy to feel both comfortable and confident.”
Image: Kucoon Designs. Gigi Burgundy Flair Pant, Somali Sweatshirt with Flirt Jersey Skirt and Ikat Wrap
“Kucoon is anti-trend, taking a path that is not driven by what is popular, but what women look good in. Designer Andrea Spratt does not waste her time trying to keep up with fads, rather she follows her experiments and instincts in the design process.”
Image: Kucoon Designs. Tri-Button Harem, Joey Pant Snake Lace and Stripe Temple Skirt with Sylvia Stripe Top
Shop all Kukoon designs here (and be careful, you’ll probably want the entire store, like me)!
