When I’m choosing an interesting new pair or line of jeans to either shop or write about, I’m always looking up the obvious brands: AG Jeans, 7 For All Mankind, Joe’s…you get the idea. I don’t write much about the bigger designer or couture brands, both because of their lack of focus on denim and because their price ranges are a bit far out of my reader’s hands. However, every now and then something new or cool comes out from one of these companies that I just have to share, at least because it’s interesting to see what’s out there! I like all kinds of creativity.
Alice + Olivia was founded in 2002 with the mission to allow fashion-forward individuals to dress to express themselves. The brand’s Facebook page states, “with clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet.” Stacey also founded the company with the desire to create the perfect pair of pants, and the brand has exploded into all facets of Hollywood and beyond with over 800 stores all over the world showcasing a large collection of ready-to-wear goods. Just recently, Alice + Olivia launched AO.LA, a denim line inspired by West coast fashion that embodies girl power. The brand promises “jeans that make you smile” and “jeans that make you feel good,” to channel your inner rock star or bohemian princess. The collection is broken into six categories: Good (a collection of skinnies), Beautiful (wide leg styles), Gorgeous (bells and flares), Fabulous (boot legs), Perfect (crop kick flares), and Amazing (slim girlfriend jeans with some pretty awesome embroidery). It’s hard to come out with anything new and catch the right attention in today’s denim’s climate and saturated market, but a brand as well established as Alice + Olivia definitely has a leg up or two when it comes to fashion know-how!
Here are my favorite pieces from the AO.LA Jeans by Alice + Olivia.
“The newest west-coast inspired collection, AO.LA. AO.LA is girl power. Jeans that make you smile. Jeans that make you feel good. The jeans are named good, great, gorgeous, and fabulous because who wants to just be a number?”
Shop more AO.LA jeans here!