There definitely has been a huge surge in brands taking the sustainable route, and I’m obviously happy to see it. I realized I hadn’t written much about charitable brands lately, as it seems the eco-friendly train is the one to hop on these days. Because of that, I realize and worry that maybe the term “sustainable” has become a bit much of a marketing buzzword, but at least I can trust some brands who take on both avenues out of the goodness of their hearts rather than simply hopping on the latest trends to stay afloat. I’m sure most of you have heard of TOMS, the footwear company known mostly by their humanitarian efforts, whether it be donating a pair for each purchased, supporting artists in Haiti, supporting Nepal, helping shelter animals find homes, giving the gift of sight or contributing to the cause of clean water for everyone around the world. TOMS has just taken another step forward with a new eco friendly footwear collection, called earthwise™.
The issue of single use plastics is not news for any of us by now, and I’m happy to see many brands working to combat it by producing goods made from recycled plastic bottles. The new earthwise™ collection from TOMS features shoes for men, women and kids that are made from REPREVE® recycled polyester. This collection also use TENCEL™, a highly sustainable fiber which is lyocell wood pulp harvested from responsibly-managed forests. These shoes also feature Ortholite® insoles, which are made from plant-derived and recycled materials, and dyes that come from natural botanical pigments (zero chemicals). I have two pairs of TOMS shoes that I wear almost religiously, and I’m stoked to see these classics take on a new life.
In the women’s department, this collection features the classic slip-on style, an espadrille version and the Alpargata Cupsole with a custom rubber sole. Each style comes in a variety of fun colors. Here are a few!
Check out the entire TOMS earthwise™ eco friendly footwear collection for the entire family, here.