Today is Denim Day 2016 by Peace Over Violence
You might remember this from a post I wrote about last year! With all of my writeups about sustainable and ethical fashion, it’s only natural to share political or humanitarian activism in the apparel industry. Peace Over Violence is a a sexual and domestic violence, stalking, child abuse and youth violence prevention center headquartered in Los Angeles and dedicated to building healthy relationships, families and communities free from sexual, domestic and interpersonal violence. For 17 years, they have been running an annual campaign called Denim Day, which calls for women and men everywhere to wear jeans in honor of Sexual Violence Awareness Month. Why jeans? In 1992, a rape conviction was overturned in the Italian Supreme Court because the 18 year old victim was wearing tight jeans—which, in their eyes, must have meant she helped her attacker remove them, thereby implying consent. After the outrage, Denim Day was founded to stand in solidarity with the victim, and other victims everywhere. Wearing jeans on this day is now a symbol of protest about destructive attitudes and misconception towards sexual assault. This year, April 27 is that day! I actually wear jeans every day (surprise surprise), so…count me in!
For the third year, denim brand GUESS has partnered with Peace Over Violence as the official sponsor. “The GUESS woman is sexy and confident but sexy is NEVER an invitation or an excuse to rape, and we are here to spread that message and create awareness even further by bringing Denim Day across the globe,” says Paul Marciano, Chief Creative Officer and Co-Founder and President of the GUESS Foundation. As a further motion, GUESS will donate 10% of the proceeds from all denim and select accessory styles between April 25th and 30th. Shop and support the cause here! In addition, visit a GUESS store today for a free tote bag with any regular priced purchase.
Read more about Denim Day and how you can support the cause here.
Read more about the 1992 Italian Supreme Court Case at the New York Times here.
Visit Peace Over Violence here.