The TOMS Animal Initiative
I don’t need to say much to introduce TOMS…we all know their huge humanitarian efforts and their One for One® campaign, with the brand helping a person in need with every product purchased. I’ve posted about their charitable efforts such as their contribution for World Sight Day and TOMS Roasting Co. for Clean Water. Now, TOMS is pairing up with two partners in an effort to support animal conservation and end illegal poaching. The TOMS Animal Initiative, in partnership with Clinton Foundation and Wildlife Conservation Society (and their 96 Elephants campaign, named after the fact that 96 elephants are estimated to be killed a day by poachers), has released a line of footwear to save African elephants who are bring killed at an alarming rate by poachers for their ivory tusks. TOMS and its partners are working to stop the killing, trafficking, and demand for these tusks.
TOMS Chief Animal Lover Heather Mycoskie was inspired to begin the initiative when she learned of the plight of the wild lion and their threat of extinction. “I felt like there was so much we could do by coming together to save these and other majestic animals,” says Heather. “Combining my love for animals and my love for TOMS made perfect sense.”
It appears the women’s versions of these shoes have sold out, however, one reviewer states the youth sizes work just fine! She states, “Size 5 youth is equivalent to a size 7 women, so if you don’t want to wait for women’s sizes to return, this is a great way to go. The sole is much sturdier on these than the adult sizes.” So have at it! Hopefully TOMS will restock the women’s footwear for this initiative soon. Items are selling out incredibly fast, so hopefully they will!
TOMS first began its initiative by partnering with the Virunga National Park in the Democratic Republic of Congo to protect a population of mountain gorillas that are threatened by habitat destruction and poaching. These green Classics below represent this effort.