I’ve started to see activewear a little like I see jeans…I just can’t have enough! The explosion of the “athleisure” trend a few years back brought us so many beautiful designs that crossed between gym and street life, and I just love shopping and collecting unique pieces! It probably helps that I’m very active myself, but that’s only part of the appeal to me. Zobha is one of the activewear brands that I follow, and I already own four items from them. It all started when I found an army green jacket on RueLaLa which really looks more like something to wear everyday than on an active endeavor, as well as a super comfortable black and white tunic (also from RueLaLa). Since then I acquired their Dakota Sleeveless Hoodie and Jett Wide Sleeveless Hoodie, both of which I used at the gym when it got a little chilly this past winter. Everything is of such amazing quality, and so well made and beautiful that it’s hard to want to sweat in it all! I wrote about Zobha a little over a year ago, and it’s definitely one of those brands that deserves a revisit here.
Zobha with Rag & Bone Again
So I know it’s only been a week since I last featured my favorite new wish list acquisition, the Rag & Bone Legging in Burnt Orange, in a post, but they and this particular color coordination was too much fun. I also wrote about Zobha in January, a favorite new brand specializing in athletic wear that’s just seems too nice to sweat up at the gym! RueLaLa often carries Zobha in their daily drool-worthy sales, so I kept my eyes open and snagged this black and white striped Annette Tunic, which is so versatile and such an awesome addition to my closet! I just love the extra fabric around the neckline that can be set off one shoulder, off both, or set like a cowl neck down the front. I lately have been working on a wardrobe overhaul and this was perfect as a last piece to help me get to a happy stopping point for awhile. I usually don’t like dressing in festive color combinations…like red/white/blue, red/green, orange/black, etc…but these leggings have enough red in them that they are almost as neutral as a cobalt blue, in the sense that they seem to go with more items than I’d think! Here’s a little shoot I took on my second day wearing them, after the last one, right outside of work (hey, I’m a busy lady, sometime you gotta do what you gotta do).
Get Moving with Zobha
Being the fitness buff that I am, I enjoy the athleisure side of the industry, even if it does often knock heads in competition with my beloved denim industry. However, it’s hard to ignore the fact that there are some seriously awesome designs out there…more so than ever, or so it seems. When I shop for pieces to sweat in, I’m not looking for anything special, just items that will stand the test of time and have a least a little bit of a stylistic appeal. But I don’t go designer, I go for the well known fitness brands like Asics, Fila, New Balance, and Puma. Designer pieces like these, by Zobha, to me are too pretty to be getting down and dirty in! I discovered Zobha on event-based sale site RueLaLa, where I scored a sweet jacket last week, and I’m in love. It has the perfect quality to wear every day and I can’t imagine wearing it to the gym or even on a hike, at all. This is the interesting part of the premium activewear industry…it really is bridging the gap between fitness and lifestyle. Everything here at Zobha I would wear everywhere other than the gym, except for the obvious pieces like bras, leggings, and some of the tops with built in bras (and even some of those I’d wear normally, as I wear shelf bra tops on weekends). I guess you could say I understand at least part of the competition now, even though I still don’t quite get the idea of wearing leggings everywhere. At least here with Zobha, I understand the everyday appeal of just about everything up top. How cool are these? They are so uniquely creative! Here are my favorites!
“Zobha’s new look pays tribute to a diverse array of women. Whether edgy, modern or urban, our contemporary pieces effortlessly infuse fitness and fashion into every lifestyle.”
“Offering a hybrid of high-tech performance and runway-inspired fashion, Zobha is poised to become a cross-over contemporary brand for the modern woman. Taking her straight from the gym to the runway in casual chic style.”
“As the first and only brand combining patented shape-optimizing technology with edgy, couture-inspired design, Zobha paves the way for fashion-forward fitness.”
“Our innovative style and attention to on-trend detail meets the needs of today’s modern woman who active in the worlds of both fitness and fashion.”
Shop Zobha here!