G-Star RAW Unveils their Most Sustainable Jeans Ever

G-Star RAW Unveils their Most Sustainable Jeans Ever

Image: G-Star RAW

I’m so happy to see the huge strides being made for sustainability in the denim market! Awareness is growing, both with consumers and brands themselves, about how important it is to reduce the toxicity and wastefulness that is inherent in garment manufacturing. Denim is a nasty process, from the pesticides used in the cotton to the toxic chemicals and water wasted in the wash process that makes those pretty fades we love when we shop for the perfect pair of jeans. G-Star RAW has been one of the leaders in the industry. They’ve worked with Pharrell Williams a few years ago to convert plastic floating around in our oceans to beautiful apparel, created a documentary with i-D illustrating the impact of plastics consumption on our oceans, and created a collection of jeans using only natural dyes. Continuing to plough forward full steam ahead, the brand has now unveiled a collection featuring their most sustainable jeans ever.

The the Elwood RFTPi and the D-Staq RFTPi are two of G-Star RAW’s most iconic models of jeans, which were chosen to represent this groundbreaking release. By partnering with DyStar and Artistic Milliners, G-Star RAW has managed to come up with the cleanest indigo dyeing technology on the planet. Pre-reduced indigo is mixed with an organic liquid-based agent that nixes the need for Sodium Hydrosulphite, which is usually used inthe dyeing process. This means they are now using 70% less chemicals, 15% less indigo, and zero salts and sulphate bi-products, which also means all water used is reusable! G-Star RAW also worked with Saltex to wash and manufacture these products in their factories, using renewable energies and sustainable practices to allow for 98% of the water to be recycled and 2% to be evaporated naturally. No water is dumped! After the wash process, all jeans are hang-dried in the Saltex factory, which saves 85% energy.

This new sustainable denim collection from G-Star RAW is also made from the world’s first Cradle to Cradle Certified™ Gold G-Star denim fabric. This certification is “the most rigorous certification in the world, critical to the next industrial revolution already on the way.” As stated from the brand, “With GOLD in material reutilisation, renewable energy, carbon management, water stewardship, social fairness and PLATINUM in material health, we achieved the first ever overall GOLD Certification for denim fabric in the world.”

All garments are also 98% recyclable! Jeans usually are difficult to recycle due to the zippers and rivets being complicated to remove. All zippers on G-Star RAW’s latest collection were replaced by eco finished buttons, and no rivets are to be found on any of these pieces. And of course, every item in this collection was made with 100% organic cotton. This means it is not only better for the environment in terms of pesticides, but it also requires 91% less water, 62% less energy, and produces 46% less of a carbon footprint.

These is all so incredible strides on its own, but G-Star RAW didn’t stop there. Details totally matter here! Instead of leather on their traditional brand labels, they used yakron patches made from responsibly sourced paper (FSC certified). The care label inside the garments are made from recycled polyester. Even the tags are FSC certified. I’m sure you’re familiar with those plastic bags that garments always come in when they are shipped to you. Well, those have been eliminated here, and all shipping boxes are FSC certified as well, made from responsibly sourced paper.

Here are just some of the beautiful denim pieces available from this new release!

G-Star RAW Unveils their Most Sustainable Jeans Ever - Promo

Image: G-Star RAW

Shop the entire collection of G-Star RAW’s most sustainable jeans ever, here!

Learn more of these amazing developments in more earth-friendly denim production on the brand’s interactive guide here, which also helps educate you on how to take good care of your garments so you can minimize waste and thus contribute to sustainability yourself.

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As mentioned earlier with my post about Hudson’s awesome new arrivals, it’s so fun to see what these premium denim brands come up with each season considering the denim market is so incredibly competitive and saturated nowadays. The creative ideas the best designers can conjure up with a material that most people find to be quite basic is so inspiring to see (and probably why my denim collection will never stop growing). Even within specific trends, it’s so rad to see the brightest minds stay afloat with fresh takes over and over again. Patchwork is one of those trends that’s not quite new, but it always feels like it is because of all the cool new styles that come out every year. I’ve written about patchwork several times, like with my review of Sonas Denim and the Pedal Star skinnies by Closed a couple of years beforehand. While this trend goes years back, it never really feels overdone. I never feel like it’s commonly revisited, despite how fun it is.

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Unique New Arrivals from Hudson Jeans

I don’t believe Hudson needs much of an introduction, but for those who may be new to the denim game, these guys have earned their street cred. As a veteran brand that’s been around for pretty much as long as other household names such as 7 For All Mankind or True Religion, they’ve staked their claim by constantly reinventing themselves, and I am always liking what I see in every release. For me, Hudson is one of the best brands to truly accentuate the booty, with curvier fits (especially in their signature bootcut models) and well-placed back pockets. The premium denim market is seriously saturated and extremely competitive, so it’s very difficult to stay afloat and come up with new ideas on a regular basis. However, the brand has once again proven its staying power with some new releases that definitely warrant some “oohs” and “aahs.”

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Modern and Casual New Spring Denim from Madewell

One perk of being a style blogger is getting the chance to try (and collect) a wide range of denim. You kind of have to be a little obsessed, and because of that, there are very few brands I have not tried (or don’t yet have a pair from). It’s definitely fun to see how your body shape works with different brands, so when you do choose to purchase a pair later, it’s such a convenience to know which brand and size to go for. One brand I actually can’t believe I have not gotten my hands on yet is Madewell, especially considering all the crazy accolades I’ve heard come from their devoted fans. Many of these premium denim brands promise the perfect fit, and many of those are correct…but since bodies come in so many different shapes, this can still be tricky. Madewell is a brand that I’ve heard amazingly positive things about in the fitting department, and I can’t wait to try them (FINALLY…it’s been what, just about 5 years since I started reviewing denim)!

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The New AO.LA Jeans by Alice + Olivia

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The Naturally Dyed Earth Colors Jeans by G-Star RAW

The Naturally Dyed Earth Colors Jeans by G-Star RAW

Image: G-Star RAW

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Not So Boring Black Jeans for Fall from Shopbop

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New Bold Styles of b(air) Denim by 7 For All Mankind

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On Trend and Sustainable Denim by Reformation

I am so excited to share yet another new sustainable denim line with all of you! Here’s the spiel again: the clothing industry is quite dirty and wasteful, especially when it comes to denim. Think of the land, water, and pesticides needed to grow the cotton, the water needed to wash the denim and the chemicals used to create those beautiful worn washes and finishes we all love. According to Forbes, 1,500 gallons of water is used just to create one pair of jeans, and a whopping 450 million jeans are sold in one year in the United States. You can do the math.

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The New Sculptex Skinny Jean for Active Comfort from Athleta

The New Sculptex Skinny Jean for Active Comfort from Athleta

Image: Athleta

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