Rock Hard Premium Denim on Kickstarter
I love rock n’ roll-inspired denim. Through Denimology, I’ve become a big fan of jeans I’d expect to see on rockstars, from Kill City to Cult of Individuality to BLANK NYC. But they aren’t exactly rock n’ roll themed, per se…in terms of specific detailing. Enter Rock Hard Denim, an up-and-coming brand via a Kickstarter campaign, who does just that. This brand is “premium denim with the first of all time, unique, and original guitar-shaped pockets with guitar pick-shaped buttons from Los Angeles.” For those who prefer a little less detailing, they also will have regular flap pockets with the guitar pick buttons, and of course, these will be available for both men and women!
Rock Hard states that they will also include designs to fit the “rock hard” bodies among us, for athletic types that are a bit more muscular from the waist down. These jeans consist of a spandex and cotton blend for a nice, tight, flattering fit. Rock Hard Denim will come in “a variety of styles, washes, finishes, treatments, and colors, including light and dark blue, black and white,” and will also feature denim jackets with the trademark guitar pick buttons. Men’s jeans will be offered in athletic, relaxed, straight and skinny fits, and women’s will be offered in athletic, straight, skinny and boot cut fits. The creator, Jerry Fleenor, has spent “years procuring patents, designing, shrink-testing, and setting up production,” and they certainly look like he’s thought of every single detail!
The Rock Hard Brand Collection is the fusion of Fashion and Fitness with a flare of rock and roll. The current trend is called ‘athleisure’. From premium denim to athletic wear…we will rock your world. The Rock Hard Collection will consist of jeans, jean jackets, tee shirts, tank tops, hoodies, caps and beanies, and will be offered first and exclusively to our community of supporters who order now on this campaign before the rest of the World.”
Rock Hard‘s Kickstarter campaign is to end Friday, January 9th, and have a funding goal of $15,000. Check out the many ways you can contribute (and what you get in return), and read more about this neat brand right here! I know I wouldn’t mind a pair! These are truly unique.