Stay Spotless in White Denim with Joe’s
The much-feared white jean is not your typical white jean anymore. Over the last two years, I’ve seen brands do some amazing things with white denim. Marc Allison’s Gina Slim Boot was created in a thicker fabric to prevent the see-through malady, Parker Smith’s Ava in Eternal White was created to never fade or yellow, and Level 99 released a “Forever White” collection (now called Perfect White) which repels stains and fading. Joe’s also released a Spotless collection but since has added several more styles into the pot, including more women’s skinnies like the new #HELLO jean and Vixen Ankle, and the Icon Flare, as well as two men’s jeans (see my original post about stainless white denim innovations here). The Joe’s collection is now titled Play Dirty, Stay Spotless, and each piece is created with an innovative wash treatment that repels spills such as water, wine, coffee or soda. Check out all available styles below!
Shop the Play Dirty, Stay Spotless collection here.