Like many of you out there, I love charitable causes…but I also understand how difficult it can be sometimes to actively contribute to charities while we all try to keep our heads above water in this big old rat race as it is. It’s been so great to see big brands doing their part by contributing a portion of sales to various charities, and making it easy for shoppers to get involved. The concept of “buy one, give one” is one of my favorites, like the One for One® campaign by TOMS, which provides a product to someone in need for each one purchased. I’m excited to say I discovered another brand that does something similar, with one extra (and awesome) bit!
Mitscoots Outfitters is an outdoorsy brand that produces socks, beanies, scarves and gloves (as well as logo tees) for men and women, but there’s something honorably different that sets every product apart. The brand was founded in 2012 after its founders were volunteering along the streets of Austin in 2008 and noticed that after food and water, the biggest requests from the homeless population were quality gear and a clean pair of socks. This inspiration led to the creation of a brand that not only works through local and national charities to send an equal quality item for every item sold to someone less fortunate (on your behalf), but also employs the transitioning homeless, through shelters and placement agencies, to package up and send your orders to you! Providing employment opportunities helps with increasing confidence, skill development, motivation, and network building. How great is that?! In addition, everything is made right here in America. Mitscoots calls this noble mission “Get + Give + Employ”.
While Mitscoots has the image of an adventurous, outdoorsy brand, their products are perfect for the commuter, the professional, lazy days or nights in or just anyone who enjoys the luxury of feeling both stylish and cozy. The additional good feeling of giving back is an awesome icing on the cake…but really it’s the foundation which made this company possible in the first place!
“While volunteering along the streets of Austin, Texas circa 2008, we discovered that right after food and water, there was no greater request among the less fortunate than for a clean pair of socks and some quality gear.”
“Mitscoots Women’s Socks are meant to stand out and be bold. They represent the heart of a girl who does more than just wear something that looks good, but chooses to wear something that means good.”
“So, for every item purchased, we give an equal quality item to someone in need and take pride in employing the transitioning homeless to get each and every style packaged up and ready to go.”
“Mitscoots Men’s Socks are meant to stand out and be bold. It’s time for fellas to step up their socks game, help others in need and go to bed having done something awesome.”
“Mitscoots makes GEAR with a Mission: Get + Give + Employ”
Mitscoots Outfitters is also running a Kickstarter campaign to launch a collection of men’s and women’s hats. “The Cause Cap” will work the same way the brand’s existing products do and are guaranteed for 5 years!
Read more about Mitscoots Outfitters and shop their huge collection of stylish, comfy products here.
View and support The Cause Cap campaign on Kickstarter here.