Image: Level 99
Level 99 Appoints Petra Nemcova
Of all the denim brands I’ve reviewed, Level 99 is a HUGE favorite of mine. I was a fan even before I had a chance to review a pair, the Tanya in Crawford, for Denimology! Later on I wrote about their innovations in stainless white denim with Forever White, and fadeless black denim with Forever Black. Their incredible fits and super soft Tencel fabrics are just something else, and their efforts with eco-friendly, sustainable wash processes gets major bonus points! Today it’s quite popular for denim companies to hire supermodels as brand ambassadors, so it was only fitting that Level 99 did so too. Level 99 has just appointed Petra Nemcova to represent the Forever White and Forever Black collections! She is one of my favorite models for sure, and the best part is that she’s also a philanthropist! Following her terrifying ordeal in 2004 when the Indian Ocean tsunami nearly took her life on what was supposed to be a dream vacation in Thailand with her fiancé Simon Atlee (who tragically perished), she was inspired to build a charity, the Happy Hearts Fund, which rebuilds safe-resilient schools in areas impacted by natural disasters. Read more about her story here. I believe she is a perfect face for Level 99’s campaign and I can’t wait to see what comes out of it! View the press release below.
