Level 99 Appoints Petra Nemcova
Of all the denim brands I’ve reviewed, Level 99 is a HUGE favorite of mine. I was a fan even before I had a chance to review a pair, the Tanya in Crawford, for Denimology! Later on I wrote about their innovations in stainless white denim with Forever White, and fadeless black denim with Forever Black. Their incredible fits and super soft Tencel fabrics are just something else, and their efforts with eco-friendly, sustainable wash processes gets major bonus points! Today it’s quite popular for denim companies to hire supermodels as brand ambassadors, so it was only fitting that Level 99 did so too. Level 99 has just appointed Petra Nemcova to represent the Forever White and Forever Black collections! She is one of my favorite models for sure, and the best part is that she’s also a philanthropist! Following her terrifying ordeal in 2004 when the Indian Ocean tsunami nearly took her life on what was supposed to be a dream vacation in Thailand with her fiancé Simon Atlee (who tragically perished), she was inspired to build a charity, the Happy Hearts Fund, which rebuilds safe-resilient schools in areas impacted by natural disasters. Read more about her story here. I believe she is a perfect face for Level 99’s campaign and I can’t wait to see what comes out of it! View the press release below.
For immediate release: (August 3rd) – Level 99 names supermodel and philanthropist Petra Nemcova as its brand ambassador and face of their upcoming Fall eco-collection, featuring Forever Black and Forever White jeans. The campaign will highlight the environmental benefits of the Level 99 ‘Forever’ micro collections; ground-breaking denim products that take sustainability to next level.
“The first time I met Petra she left such a good impression- the heartfelt compassion that she brings to the table through her Happy Hearts Foundation and her conviction to the lives of children after natural disaster really resonated with our brands objectives. Coupled with her great sense of style and warm approachability, Petra was a natural choice to be an ambassador for our Forever collections.” – Dominic Poon, CEO, Level 99
The Forever White and Forever Black collections feature on-trend designs made using innovative manufacturing techniques that use fewer resources while generating groundbreaking results like black denim that doesn’t fade and white denim that won’t discolor from washing or exposure to the environment. And in an effort to push their commitment to environmental awareness even further, Level 99 is off-setting all of the carbon generated from both collections, for the entire lifespan of the product.
“I am so excited to be working with Level 99 Jeans and support their amazing efforts to produce products with incredible green innovations that are helping to restore the environment. The designs are so chic and Level 99 Jeans are conveying such an important message to their consumers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel.” – Petra Nemcova. Supermodel + Philanthropist
Petra is wearing the Tanya High Rise Skinny in Coated Forever Black, available 9/30.