When it comes to fashion, sometimes less is more. That’s why I’ve been a fan of Alternative for quite some time. This well known Atlanta-based brand has excelled at creating some of the most soft wardrobe essentials in the industry. Their mission of providing “that soft, lived‑in look and feel of our favorite vintage tee” has helped them land themselves on numerous celebrities and influencers alike, as well as style and comfort-conscious folks like you and me. But of course, it definitely helps that they are also one of the most well known sustainable brands out there! Over 80% of their products are made with either recycled or organic materials, and everything is manufactured under sustainable and fair labor practices. They also have implemented a G2 wash, which allows them to use 60% less water, and non-toxic dyes are used for all of their vintage-inspired tints.
Fashion is art, so it makes perfect sense for art as we know it to mesh with fashion on a regular basis. I have written about Sociale Revolution, a brand that helps underrated artists gain exposure through wearable art, a few times over the last few years (and reviewed them last year). I absolutely love the fusion of art and apparel, and I’m happy to see Alternative has also taken the step towards the support of the arts with a new line of limited edition artist tees!
Alternative has partnered with ArtsATL, a non-profit that supports the arts community in metro Atlanta, and Fallen Arrows, which is a digital print studio in the area, for their new ATeeL series. Each month, a new limited edition tee will be released with a new design from an Atlanta-based artist. The current tee features the art of Caomin Xie, an artist based in Shanghai and Atlanta. Caomin is an internationally known artist, with his work being collected by galleries such as The Museum of Contemporary Art Georgia, The High Museum in Atlanta, HOW Art Museum in Shanghai China and numerous others. He has been working in the states since 1999. Alternative’s current tee showcasing his work features his Mandala series, which “presents an introspection of modern technological advancement under the concept of Buddhism.”
Each new artist tee will be available in a limited quantity on the second Tuesday of every month, so keep checking back for more of this awesomeness to support the arts!
Shop the ArtsATL Artist Series Limited Edition Graphics T-Shirt featuring the art of Caomin Xie here.